- Photography network company Snappr has raised $10 million in Series A funding.
Photography network company Snappr has raised $10 million in Series A funding in order to fuel the expansion of its photographer and visual content marketplace. This round of funding was led by Basis Set Ventures (BSV). Y Combinator and YesVC (Flickr founder Caterina Fake) also joined the round.
Snappr has been seeing record demand for its services despite the pandemic.
B2B and enterprise have been the fastest growing parts of the business, driven largely due to its API-powered photoshoots and AI-enabled editing workflows. And working with the largest marketplace companies and individual businesses, Snappr is shooting an increasing percentage of all of the houses, cars, and e-commerce products sold in the US. For example, Snappr has taken the menu photos of 12% of US restaurants.
Snappr provides work for photographers that they would not have access to any other way. And during the COVID-19 pandemic, Snappr is stimulating demand for photography and growing the market at a time when many photographers are seeing a decline in local direct client work.
Snappr products have been used by 53% of the Fortune 500 companies. And additionally, 50% of a16z’s Marketplace 100 have used Snappr. Around 90% of the US population has Snappr coverage, which means they can have a photographer at their doorstep with as little as two hours notice. Snappr’s team includes photographers and former team members from Airbnb, Facebook, Uber, Thumbtack, and McKinsey.
Snappr is available throughout the United States, Canada, Australia, New Zealand, and Singapore, and just launched in the United Kingdom. And since the COVID-19 pandemic they have been offering contactless shoots in all markets.
KEY QUOTES:
“Photos are the number one driver of online conversion, and so as COVID-19 drives more commerce online, we are there to provide the quality and volume of content that businesses need.”
“We are at an exciting intersection of technology and creative arts, which attracts team members seeking a balance of the analytical and the creative. As we grow the team in the coming months, we are looking for people who want to play a part in creating an enduring brand.”
— Snappr CEO Matt Schiller.
“Our first encounter with Snappr was a birthday party photoshoot, but on meeting Matt and the team our jaw dropped when we saw their list of B2B clients. It really is the who’s who of marketplaces and enterprises.”
— Lan Xuezhao, who led BSV’s investment
“Besides its great team and limitless potential, I may have also been attracted to Snappr because of its lack of an ‘e’! One of the avenues we did not pursue with Flickr but which is enormously fruitful is B2B. This Snappr is doing with great success.”
— Flickr founder Caterina Fake, who’s firm YesVC invested in the round
“The world is filled with incredible photographers but most of them lack a platform to easily market themselves, particularly to businesses, and spend the majority of their time on the admin and tedious editing tasks that Snappr automates. When I first saw Snappr’s platform my experience from Airbnb told me this was the future of the professional photography market.”
— Y Combinator partner Gustaf Alströmer, who previously led Growth at Airbnb
