Social Collaboration Company Pearpop Raises $16 Million

By Dan Anderson ● April 30, 2021
  • pearpop – the first marketplace for social collaborations between creators – announced recently it has raised $16 million in funding. These are the details.

pearpop – the first marketplace for social collaborations between creators – announced it has raised $16 million in funding, which includes $10 million in Series A financing led by Alexis Ohanian’s Seven Seven Six with participation from Bessemer Venture Partners and $6 million in prior seed financing co-led by Ashton Kutcher and Guy Oseary’s Sound Ventures and Slow Ventures with participation from Atelier Ventures and Chapter One Ventures.

The angel investors supporting pearpop include Abel Makkonen (The Weeknd), Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk, Griffin Johnson, Josh Richards, Kevin Durant (Thirty 5 Ventures), Kevin Hart (HartBeat Ventures), Mark Cuban, Marshmello, Moe Shalizi, Michael Gruen (Animal Capital), MrBeast (Night Media Ventures), Rich Miner (Android co-founder), Snoop Dogg and Tyga.

Since launching in October 2020, the platform has attracted almost 10,000 creators including names like Heidi Klum, Loren Gray, Snoop Dogg, and Tony Hawk. And together, creators on the platform have a combined audience of more than a billion followers, and hundreds of users have over a million followers on TikTok alone.

Launched by Cole Mason, Spencer Markel, and Guy Oseary, pearpop is the first marketplace for social collaboration between creators. 

Talent agencies have been also beginning to also adopt pearpop as a way to further support clients. And early adopters include Talent X, Get Engaged, and Next Step Talent and The Fuel Injector, which has added its entire roster of talent to pearpop, which includes Kody Antle, Brooke Monk and Harry Raftus.

KEY QUOTES:

“The initial concept came out of an obvious gap within the space: no marketplace existed for creators of all sizes to monetize through simple, authentic collaborations that are mutually beneficial. It soon became clear that this was a product that people had been waiting for, as thousands of people rely on our platform today to gain full control of their social capital for the first time starting with TikTok.”

— Cole Mason, co-founder & CEO, pearpop

“Pearpop has the potential to benefit all social media platforms by delivering new users and engagement, while simultaneously leveling the playing field of opportunity for creators. The company has created a revolutionary new marketplace model that is set to completely reimagine how we think of social media monetization. As both a social media founder and an investor, I’m excited for what’s to come with pearpop.”

— Alexis Ohanian, Founder, Seven Seven Six

“pearpop is a very powerful platform that empowers creators to leverage and monetize their social currency in support of talent.”

— Guy Oseary

“What I appreciate most about pearpop is the control it gives me as a creator. The platform allows me to post what I want and when I want. My followers still love my content because it’s authentic and true to me, which is what sets pearpop apart from all of the other opportunities on social media.”

— Anna Shumate, TikTok influencer @annabananaxdddd