Soil Connect, a leading dirt marketplace and service provider for the construction and soil industry, announced several significant milestones that marked its transformative year. This includes the company raising new funding, accelerating product development, and expanding its market presence. This funding round, which was led by Heartland Ventures, with participation from Cemex Ventures, AM Ventures, TIA Ventures, GS Futures, Stellifi VC, and others, reinforces confidence in Soil Connect’s mission to revolutionize the way developers, contractors, and suppliers manage their soil and dirt needs.
The company also unveiled its improved Marketplace product, designed to make the process of dirt matching for developers and contractors easier than ever. By utilizing match-making algorithms, this solution optimizes efficiency, reduces costs, and simplifies project planning for customers with dirt to sell or those looking to buy dirt in the construction industry.
Jonathan Alvarado was also appointed as Soil Connect’s new Chief Executive Officer. Alvarado brings extensive leadership experience and a bold vision to elevate the company to new heights. And Cliff Fetner, the company’s co-founder and former CEO, will take an active position as an advisor on the board, continuing to contribute his vision and expertise to the company’s ongoing growth and success.
Soil Connect also introduced new Dirt Production Management features, enhancing the ability of contractors and developers to manage their projects with real-time insights such as dirt volume, velocity, schedule, and budget tracking. Additionally, the company is launching a Dirt Commodity Market Data reporting service for subscribing customers, offering actionable intelligence to make smarter business decisions by knowing fair market rates, supply-demand balancing, and other metro-specific data that has never been available.
Soil Connect also debuted a new corporate website to provide a modern, user-centric experience for its growing audience. The company also added key hires in Customer Success and Go-to-Market strategies to support its expansion, underscoring its dedication to delivering top-tier service. Soil Connect has surpassed 12,000 marketplace users, reflecting its growing popularity and effectiveness. This platform facilitated the matching of over 40 million yards of dirt in 2024, saving customers an average of 34% on their dirt sourcing and hauling budget. Introduction a new subscription model has driven adoption and increased value for customers across all tiers.
KEY QUOTE:
“This is an exciting chapter for Soil Connect. Our team will look back on this time as the defining moment that launched the company into its next stage of growth and success.”
- Jonathan Alvarado
