Sojourner Consumer Partners completed a $279 million merger between portfolio company Lornamead Products and AMG Brands, creating a combined consumer products company called LPNA Group.
The transaction brings together two businesses focused on manufacturing, sourcing, and marketing household and personal care products.
LPNA Group will operate a portfolio of consumer brands across personal care, oral care, and household categories.
Lornamead’s portfolio includes Yardley London, Finesse, Aqua Net, and Lypsyl.
The company is also a major private-label oral care supplier to retailers across North America.
AMG Brands owns and operates brands including Wizard, Handi-Wrap, Scrub Free, Xtra, Ashley Belle, and Yardley London.
The combined company plans to use the capabilities of both organizations to expand its retail relationships and accelerate growth across multiple channels.
E-commerce is expected to be a particular area of focus.
Emily Fong Mitchell will serve as CEO of LPNA Group.
Rob DesMarais, co-founder of Sojourner Consumer Partners, will serve as Chairman.
AMG Chairman Mansur Maqsudi will remain involved with the combined business.
Capital One served as left lead arranger, left bookrunner, and administrative agent for the senior secured credit facilities financing the transaction.
McDermott Will & Schulte advised Sojourner and Lornamead.
FBT Gibbons served as legal advisor and Oppenheimer served as financial advisor to AMG.
The combination represents Sojourner’s third acquisition since the firm’s founding in 2023.
KEY QUOTES:
“Lornamead and AMG are incredibly complementary, and both teams have worked hard and smart to generate their current growth momentum. Bringing them together to form LPNA Group gives the combined company a broader set of capabilities to better serve its customers and consumers more so than either company could offer alone.”
Rob DesMarais, Co-Founder of Sojourner Consumer Partners and Chairman of LPNA Group
“Over the past 15 years, AMG has earned the trust of its retail partners by listening closely to their needs, providing a consistent cadence of innovation, and leveraging our global manufacturing infrastructure to exceed their high expectations.”
Mansur Maqsudi, Chairman of AMG Brands
“Lornamead has consistently delivered best-in-class products to its customers and consumers, and we have also seen first-hand the incredible capabilities of AMG given an existing, multi-year licensing agreement for Yardley London and other key brands.”
Emily Fong Mitchell, CEO of LPNA Group
