Solace Capital Partners, a leading private equity firm focused on providing creative capital solutions for middle-market companies, announced an investment in Siprocal. The terms of the transaction were not disclosed.
Siprocal is a leading ad and digital marketing technology platform serving customers throughout North America, Latin America, and Brazil. The company was formed in March 2023 through the merger of Digital Reef, a mobile software and technology solutions provider, and global ad platform built for connected TV (CTV), and Gamers Club, the largest video gaming matchmaking platform and community hub in Latin America.
Siprocal’s suite of solutions helps publishers, operators, and advertisers to reach and engage their audiences through first-party data, unique content, and immersive experiences across CTV, mobile, and gaming.
KEY QUOTES:
“Siprocal provides customers with a one-stop-shop to target audiences across all channels, from connected TVs to mobile devices, and is led by an experienced management team comprised of best-in-class operators. The company’s access to premium ad inventory, built-for-CTV technology stack, and top-tier service offering differentiates Siprocal and provides its clients with an unmatched experience. On the mobile side, the Company’s exclusive relationships with telecommunications companies in Latin America has established a strong competitive moat and, combined with its access to global game publishers and application manufacturers, creates significant growth opportunities.”
– Christopher Brothers, Co-Founder and Managing Partner of Solace
“Solace has a proven track record of providing strategic capital and operational support to growth-oriented companies at key inflection points. Our partnership with Solace enables Siprocal to seize the substantial opportunities for our business created by the intersection of exciting market trends, evolving consumer behavior, and the maturation of our products, technology, and customer relationships.”
– Siprocal’s Chief Executive Officer Ari Segal
