Sonic Automotive’s Powersports segment emerged as a major bright spot in the company’s second-quarter 2026 results, delivering record revenue and gross profit while producing substantial improvements in vehicle sales, margins, and adjusted EBITDA.
The segment generated record second-quarter revenue of $73.5 million, increasing 53% from $48.1 million during the same period last year. Powersports gross profit rose 58% to a record $19.7 million, compared with $12.5 million in the second quarter of 2025.
Profitability also improved significantly. Powersports produced segment income of $2.3 million, compared with breakeven on an adjusted basis during the prior-year quarter. Adjusted EBITDA increased 145% to $4.9 million from $2 million.
Vehicle sales drove much of the expansion. New powersports vehicle revenue increased 41% to $37.9 million, while used vehicle revenue nearly doubled, rising 98% to $16.4 million. Total vehicle revenue climbed 56% to $55.3 million.
Retail new vehicle sales volume increased 27% to 1,775 units, while used vehicle volume jumped 61% to 1,317 units. Sonic also generated higher profitability per transaction, with new vehicle gross profit per unit increasing 10% to $3,107 and used vehicle gross profit per unit rising 19% to $2,402. Finance, insurance, and other gross profit per retail unit increased 27% to $1,125.
The segment’s growth extended beyond vehicle sales. Parts, service, and collision repair revenue increased 39% to $14.7 million, while related gross profit rose 52% to $7.6 million. Finance, insurance, and other revenue increased 75% to $3.5 million.
Acquisitions contributed to the reported growth, but Sonic also generated meaningful expansion at its existing locations. Same-store Powersports revenue increased 13% to $54.5 million, while same-store gross profit rose 13% to $14.1 million. Same-store retail new and used vehicle sales volume increased 9%.
Sonic expanded the business in April 2026 through the acquisition of Space Coast Harley-Davidson, Treasure Coast Harley-Davidson, Falcons Fury Harley-Davidson, Raging Bull Harley-Davidson, and San Diego Harley-Davidson. The five dealerships are expected to add approximately $100 million in annualized revenue to the Powersports segment.
The results demonstrate how Powersports is becoming a more meaningful contributor to Sonic’s diversified retail platform. While the segment remains substantially smaller than the company’s franchised automotive and EchoPark businesses, its rapid growth and improved profitability could broaden Sonic’s earnings base as the newly acquired Harley-Davidson dealerships are integrated.
KEY QUOTES:
“EchoPark delivered double-digit unit volume growth and second quarter record gross profit, while Powersports achieved record second quarter revenue and gross profit.”
David Smith, Chairman And Chief Executive Officer Of Sonic Automotive
