Sony Pictures Television announced it has acquired a majority interest in Alex Baskin’s production company, 32 Flavors, as the studio continues expanding its premium unscripted programming business.
Founded in 2023 by Baskin, 32 Flavors has quickly built a diversified content portfolio spanning premium unscripted programming, documentaries, true crime, podcasts, talk programming, and scripted development. The company has been involved with franchises and series including Vanderpump Rules, The Real Housewives of Beverly Hills, The Real Housewives of Orange County, The Valley, The Valley: Persian Style, and the Netflix podcast Shut Up Evan.
The company is also growing its slate with upcoming series including Still Flipping Out and Love Thy Nader, which 32 Flavors joined beginning with the show’s upcoming second season.
Sony Pictures Television said the acquisition aligns with its broader strategy of investing in creative talent and scalable franchise-driven intellectual property. The studio noted that the addition of 32 Flavors enhances its nonfiction and unscripted capabilities as audience demand for premium nonfiction programming continues to grow.
Alex Baskin will remain CEO of 32 Flavors, and the company’s existing leadership team will continue in their current roles following the transaction.
Sony Pictures Television’s broader unscripted portfolio includes franchises and formats such as Shark Tank, American Idol, and the 90 Day Fiancé franchise.
KEY QUOTES:
“Alex is one of the most passionate and hardest-working people in this business, with an impressive track record of building durable, culture-driving franchises. This deal reflects our broader strategy to invest in best-in-class creative talent and scale distinctive, globally relevant IP. As the market evolves, we see real opportunity in premium nonfiction, and 32 Flavors strengthens our ability to deliver high-impact, returnable formats that connect with audiences and buyers around the world.”
Katherine Pope, President, Sony Pictures Television Studios
“32 Flavors has been on a remarkable trajectory, and with Sony’s support, we expect that momentum to accelerate meaningfully. The company is built on a clear creative vision and a track record of creating and sustaining culturally resonant programming across formats, and Sony’s scale, track record, and talent-first approach allow us to build on that momentum at a greater level without compromising the integrity and entrepreneurial spirit that defines the company.”
Alex Baskin, CEO And Founder, 32 Flavors
