Source.ag, the Amsterdam-based artificial intelligence company specializing in Controlled Environment Agriculture (CEA), has raised $17.5 million in a Series B funding round led by Astanor. The round also saw strategic participation from seed breeder Enza Zaden and grower cooperative Harvest House, bringing the company’s total funding to more than $60 million since its founding in 2020.
The new capital will support Source.ag’s global expansion and product development as it continues building AI systems designed to help greenhouse growers increase yields, efficiency, and sustainability. The company’s technology is currently deployed across more than 300 greenhouses covering 2,500 hectares in 18 countries. These operations collectively supply fresh produce—including tomatoes, bell peppers, and cucumbers—to approximately 40 million people daily.
Source.ag’s platform functions as an “AI co-pilot,” integrating data and digitizing cultivation expertise to address the growing shortage of skilled growers and meet the rising global demand for fresh produce. Its software enables advanced yield forecasting and automates key processes, such as irrigation, improving productivity and quality across the supply chain from farm to consumer.
With the new funding, Source.ag plans to strengthen its position as a leading AI partner in agriculture by expanding its product suite and working closely with major players in the horticultural ecosystem. The continued involvement of Enza Zaden and Harvest House highlights how Source.ag’s technology is becoming a foundational tool for the fresh produce supply chain.
KEY QUOTES:
“This Series B round confirms the industry’s belief in our vision: food chain innovation requires AI companies to partner closely with the industry. The grower is the core player, the one putting healthy food on supermarket shelves, and we build the solutions they need to excel. Our ambition is to sustainably feed everyone with sufficient fruits and vegetables. This investment confirms the market views us as the definitive AI partner leading the sector into the future.”
Rien Kamman, CEO and Co-founder, Source.ag
“Our objective is to make the food chain more sustainable, and Controlled Environment Agriculture (CEA) is a necessary technology to achieve this. Since our initial investment, Source.ag has demonstrated that AI is key to scalably delivering climate-resilient food production. They’ve successfully transformed AI from a promising theory into an indispensable operational platform for the world’s largest fresh produce growers.”
Hendrik Van Asbroeck, Managing Partner, Astanor
“By collaborating with Source.ag, we integrate a crucial data layer into our seed breeding. Source.ag’s AI strategies, combined with our varieties, minimize risk for the grower and ensure they maximize the potential of our innovative seeds. This is a joint commitment to helping our customers succeed in a rapidly expanding market.”
Jaap Mazereeuw, CEO, Enza Zaden
“Our growers experience the value of Source.ag daily, from saving labor time to achieving better forecasting accuracy. That’s why we’ve been working closely with Source.ag for multiple years. We see Source.ag as a strategic partner that equips us to meet our growth targets and secure the competitive data advantage the evolving market demands. It is a direct investment in the sustainability of our cooperative and an efficient fresh produce chain.”
Jelte van Kammen, Harvest House
