SourceCode Communications, an international technology communications agency that combines human intelligence with AI-informed insights, has acquired Rally Point Public Relations as it looks to deepen its media strategy capabilities and expand its human-first, AI-supported approach to storytelling.
The acquisition is designed to strengthen SourceCode’s positioning and campaign execution by pairing its Storyhub platform, described as a proprietary human and AI insight engine used to inform creative campaigns, with Rally Point’s editorial approach to narrative development. SourceCode said the combined offering will aim to deliver sharper positioning and storytelling across earned, owned, and paid channels.
Rally Point was founded by former journalists John Cook and Dorian Langlais and has built a reputation for shaping narratives at the intersection of technology, commerce, and culture. The firm brings experience in executive visibility, thought leadership, and earned media strategy across sectors, including fintech, AI, software, venture capital, and emerging technology.
As part of the integration, Cook will lead SourceCode’s media strategy and fintech teams. Langlais will depart to launch a new consultancy focused on diversity and cultural issues. Rally Point’s team will join SourceCode immediately, with both client portfolios integrating under the combined organization.
SourceCode framed the deal as the latest step in a period of rapid growth. The agency reported more than 25% year-over-year growth in 2025 and opened a new office at the start of 2026 to support scaling and an expanding team, positioning the acquisition as part of a broader push into new markets.
KEY QUOTES
“We have long respected the Rally Point team and we truly believe that together we can better help technology leaders turn complexity into conviction for audiences. By bringing together Rally Point’s unparalleled editorial excellence and our own AI and tech innovation, we’re uniquely positioned to deliver campaigns and guidance that earn trust, drive action and deliver bottom-line results.”
Becky Honeyman, Co-Founder, SourceCode Communications
“From the start, Rally Point focused on deep and complex storytelling to drive impact for our clients. Joining forces with SourceCode is a significant step forward as we work to scale that mission across multiple markets and geographies as well as integrated channels.”
John Cook, Co-Founder, Rally Point Public Relations
