Southfield Capital has entered into a strategic partnership with The Perfect Franchise (TPF), a franchise advisory and consulting firm, as the private equity investor looks to deepen its exposure to franchising-related business services and back organizations that support franchise ecosystem expansion.
The firms said the partnership is designed to provide TPF with additional resources, operational support, and strategic collaboration to accelerate growth while maintaining its core focus on helping franchise candidates make informed decisions. Southfield said it believes advisory and development organizations are critical to the health of the franchise industry and expects the investment to strengthen TPF’s ability to serve candidates, consultant,s and franchisors.
TPF will continue to operate under its current leadership structure, with Founder and CEO Mark Schnurman remaining in place. The parties said there will be no changes to how TPF serves clients, and Southfield emphasized it does not intend to disrupt day-to-day operations as it supports the company’s next phase of expansion.
Southfield also said it is committed to preserving the independence of TPF’s advisory process. TPF will maintain separate systems, separate customer relationship management tools and independent governance, and consultants will retain autonomy to make recommendations without conflicts of interest, according to the announcement.
Southfield Capital invests in high-growth lower middle market business services companies and typically targets businesses with $4 million to $20 million in EBITDA, partnering with management teams to scale through organic initiatives and acquisitions.
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“I’m excited to partner with Southfield and confident that our collaboration will enable the company to continue to put clients first and help them improve their lives through franchising,”
“With Southfield’s backing, we will be able to enhance the support provided to our consultants and partners and strengthen our technological capabilities, while maintaining the culture we have carefully built at TPF.”
Mark Schnurman, Founder & CEO, The Perfect Franchise
“TPF presents a unique opportunity to partner with a rapidly growing broker network with terrific, tenured consultant experts and to leverage our knowledge of the franchising industry to continue TPF’s strong growth trajectory.”
“We look forward to working with Mark and TPF as they continue to support their consultants in providing enhanced value to the franchise ecosystem.”
Josh Sylvan, Principal, Southfield Capital
