Spacer Technologies is a company that was created to help asset owners monetize space: Not the traditional residential home, office or accommodation space, but often forgotten but equally valuable real estate like parking, garages and empty space in vehicles. Pulse 2.0 interviewed Spacer Technologies founder and CEO Mike Rosenbaum to learn more about the company.
Mike Rosenbaum’s Background
Could you tell me more about your background? Rosenbaum said:
“I’m the founder and Global CEO of Spacer Technologies, a leading company behind an innovative portfolio of tech platforms that enable users to monetize underutilized assets, optimize resources, and reduce waste.”
“Launched in 2015 in Australia and 2017 in North America, brands include Spacer.com, a leading platform for renting out spare parking spaces and Whereipark, which provides large scale tailored parking solutions for the construction sector. In 2024, we expanded our footprint with the acquisition of Scoop Commute, a carpooling app, and STOW IT’s P2P assets – adding 1,000+ locations in key U.S. markets and further strengthening our position in the $32 billion parking industry. In Australia, our portfolio includes Parkhound, Spacer Australia, and Chargehound.”
“Before this, in 2004, I co-founded DealsDirect, transforming Australia’s online retail sector and growing it into a $100M market leader. I also founded Auctionbrokers, and played a key role in Car Next Door’s exit to Uber and I’ve been a non-executive director for Zoom2u Limited and FitMyCar. As an investor and advisor, I support numerous high-growth tech companies, specializing in marketplaces, e-commerce, and the sharing economy.”
Formation Of The Company
How did the idea for the company come together? Rosenbaum shared:
“After the successful acquisition of DealsDirect, I was looking for my next inspiration and attended the 500 Startups Demo Day. At the conference, I was introduced to the untapped potential of the sharing economy to unlock value in underutilized assets. Worth $387.1 billion in 2022, with the market set to double by 2032— it created a major opportunity. This sparked the idea to create Spacer in Australia. After scaling successfully, we then went on to acquire Roost and integrated it into the Spacer portfolio, marking our first entry into North America. This milestone set the stage for Spacer Technologies, with a strategy focused on acquiring brands to strengthen our market position.”
Favorite Memory
What has been your favorite memory working for the company so far? Rosenbaum reflected:
“My favorite memory has been launching into the North American market. The potential for Spacer Technologies to solve significant challenges, particularly in the parking and carpooling space, is incredibly exciting.”
“I’m also immensely proud of the team we’ve built, which includes individuals like Jeremy Zuker, our CEO in North America, Lynette Lewis, our GGO, and Josh Eisen, our CRO, among others. Their leadership and dedication have been instrumental in driving our expansion across the U.S., and it’s been amazing to see everything come together.”
Significant Milestones
What have been some of the company’s most significant milestones? Rosenbaum cited:
“One of our key milestones was the launch of Spacer, our first platform that connects people with spare parking spaces to those in need, transforming unused space into a source of income for hosts while providing a cost-effective solution for renters.”
“In 2024, we acquired Scoop Commute, expanding our services to include carpooling. As businesses transition back to full-time office work, it enhances employee benefits by reducing travel costs, decreasing single-occupancy vehicle use, and fostering workplace connections. This acquisition strengthens our commitment to sustainability while providing employees with more cost-effective options.”
Core Products
What are the company’s core products and features? Rosenbaum explained:
Spacer.com (Parking Marketplace): The platform uses a location-based algorithm to match users with nearby monthly parking. Space owners list spots, while renters can check availability and pricing and book instantly. Secure payments, reviews, and ratings ensure trust and transparency.
WhereiPark (Helping the Construction Sector): WhereiPark’s technology streamlines parking for project and facility managers by securing spots near job sites. Our team handles research and negotiations, simplifying the process and enhancing bid success. With detailed reports and analytics, we optimize parking logistics and resource use throughout the project.
Scoop Commute (carpooling app and employee perk): The app includes dynamic matching, safety features, communications tools and integrated payments for sharing expenses. For corporations, we provide a scalable program for HR, facilities, and transportation teams so they can support their employees.
Challenges Faced
Have you faced any challenges in your work sector recently? Rosenbaum acknowledged:
“Encouraging both companies and consumers to embrace new technology is an exciting challenge and opportunity. Spacer is dedicated to building trust and showcasing the value of the sharing economy which many of our brands are part of, making it easy and rewarding for users to confidently share and rent out their underutilized space. As adoption grows, so does the positive impact of the economy, creating stronger, more connected communities.”
Customer Success Stories
Can you share any specific customer success stories? Rosenbaum highlighted:
“Sam, a San Francisco resident, began using Spacer several years ago to generate passive income from three unused parking spaces. Earning $300 per space, Sam makes $900 monthly and $10,800 annually. He also rents out 12 parking spaces through other means, earning a total of $54,000 in passive income each year!”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Rosenbaum assessed:
“We are targeting a significant opportunity across multiple sectors. This includes the sharing economy where the market is projected to reach $827.1 billion by 2032 (Source: Allied Market Research). The U.S. parking industry is valued at approximately $32 billion, while the carpooling sector is expected to double in size and grow to $30.43 billion by 2034 (Source: Market Research Future). This positions us at the intersection of three high-growth industries with substantial potential for expansion.”
Differentiation From The Competition
What differentiates the company from its competition? Rosenbaum affirmed:
“Spacer Technologies differentiates itself through a unique 360-degree business model, integrating complementary platforms like carpooling, and EV charging into a unified solution. By seamlessly combining these technologies, we position ourselves as leaders in mobility and transportation, making the business well-positioned to lead the industry and a compelling investment opportunity with long-term potential.”
Future Company Goals
What are some of the company’s future company goals? Rosenbaum concluded:
“We’re focused on expanding our leadership position in the mobility and transport sector by continually enhancing and integrating our platform offerings. Our key goals include broadening our presence in both existing and new markets; driving innovation through the adoption of emerging technologies like AI and smart infrastructure; and expanding partnerships with businesses and municipalities to meet the evolving transportation needs of individuals and organizations. Also, contribute to a greener, more efficient future.”
