Spacial is an AI-powered engineering platform that transforms 2D residential architectural drawings into a coordinated set of structural and MEP drawings within days, rather than months. Pulse 2.0 interviewed Spacial co-founder and CEO Maor Greenberg and co-founder and Chief Product Officer Ami Avrahami to learn more.
Pulse 2.0 (Amit): Could you tell me more about your background?
Maor Greenberg
Spacial (Maor): I spent nearly 20 years in construction and real estate, leading projects across California as the founder of Greenberg Group, a vertically integrated company spanning development, construction, architecture, and design showrooms. That hands-on experience provided me with a unique perspective from the trenches, revealing the industry’s inefficiencies in planning, permitting, and engineering. I saw how time and money were lost before construction had even begun. Spacial was born from those pain points I experienced every day on actual projects.
Ami Avrahami
Spacial (Ami): My background is in computer science and product development. Before Spacial, I co-founded Reali and Veev, where I focused on how technology can reshape real estate and construction. At Spacial, I lead the product and AI development side, bringing the tech vision to life in a way that solves real-world bottlenecks for builders, architects, designers, and cities.
What brought us together was the shared frustration with broken construction workflows. Maor knew the pain points, and I knew how to build the technology to fix them.
Pulse 2.0 (Amit): How did the idea for the company come together?
Spacial (Maor): I kept running into the same friction on every job, waiting weeks for engineering to be finished, seeing permit cycles stall projects for months, and having to fix errors on-site that were caught way too late. I realized that permitting and planning were the fundamental bottlenecks to faster, more affordable housing. Ami and I teamed up to build Spacial with one mission: to automate the most cumbersome parts of the construction workflow, and do it with the code, compliance, and trust already built in.
Spacial (Ami): Having worked in real estate and tech for many years, from design to construction to pre-fab, I’ve seen over and over how design flaws and poor coordination lead to conflicts when it comes to the construction phase, such as, for example, when plumbing paths collide with structural beams. I realized that streamlining the design process while improving design efficiency and quality is key to reducing costs, speeding up permits and construction times… in short, ushering in a new era for home building.
Pulse 2.0 (Amit): What has been your favorite memory working for the company so far?
Spacial (Maor): Seeing a client go from waiting 6+ weeks for stamped engineering plans to receiving permit-ready sets in under 7 days, all while speeding up approval by the municipality, was a moment we knew we were solving something real.
Spacial (Ami): Launching our first AI-to-permit pilot and seeing it deliver accurate, coordinated structural and MEP plans across jurisdictions, with positive feedback from engineers and designers. That was a significant milestone.
Pulse 2.0 (Amit): What are the company’s core products and features?
Spacial (Ami): Spacial is an AI-powered engineering platform that automates the creation of construction documents, including structural engineering plans from architectural inputs. Our platform includes:
- 2D-to-3D conversion of architectural floor plans
- AI-generated structural and MEP engineering with code compliance built in
- Design conflict detection (e.g., plumbing vs. beams, HVAC clashes)
- Local code validation and jurisdiction-specific rule engine
- Final review and approval by Spacial-licensed engineers
Pulse 2.0 (Amit): Have you faced any challenges in your sector of work recently?
Spacial (Ami): Yes – the biggest challenge is gaining industry trust and adhering to regulation. Construction and permitting involve liability, safety, and legal risks. AI alone isn’t enough, and the lack of trust people have in it causes even further issues. So, we built Spacial around a hybrid model where automation is paired with licensed engineer oversight. That decision has helped us build trust with architects, designers, builders, and municipalities.
Pulse 2.0 (Amit): How has the company’s technology evolved since its launch?
Spacial (Ami): We started as a hybrid service – combining engineers with automation – to continually learn from existing workflows and edge cases and improve exponentially. Over time, we’ve trained domain-specific AI agents for structural, and we’ve even built a jurisdictional rules engine that adapts to local code. Our current platform deploys multi-pass validation, catching conflicts and quality gaps before plans are submitted. We’re now scaling our product into new states, with their own particular methodologies and regulations.
Pulse 2.0 (Amit): What have been some of the company’s most significant milestones?
Spacial (Ami): Since launching just over a year ago, we’ve hit multiple milestones validating Spacial’s ongoing impact. We support over 140 active projects across the US, helping architects, builders, and ADU developers accelerate their work while reducing costs and improving coordination between them. We have also reduced plan delivery time for clients from 6 weeks or more to under 7 days.
Pulse 2.0 (Amit): Can you share any specific customer success stories?
Spacial (Ami): We worked with a Bay Area design-build firm that previously waited 6–8 weeks for stamped structural and MEP plans to be completed. With Spacial, they now receive fully compliant plans for custom-built homes within 7–10 days and have significantly shortened their permit approval cycle. That time-saving capability helps them close more projects and deliver homes faster.
Pulse 2.0 (Amit): Are you able to discuss funding and/or revenue metrics?
Spacial (Ami): We’ve raised ****$10 million in seed funding and booked over $3 million to date. We’re scaling quickly and are enjoying strong repeat use from clients across multiple regions.
Pulse 2.0 (Amit): What total addressable market (TAM) size is the company pursuing?
Spacial (Ami): We’re building in the $1.3 trillion U.S. residential construction market, starting with structural engineering for single-family and low-rise multifamily homes. Long-term, we see opportunities to expand into government markets, international codes, and city integration infrastructure.
Pulse 2.0 (Amit): What differentiates the company from its competition?
Spacial (Ami): What sets Spacial apart is that we don’t just validate designs or flag potential issues, we use AI to deliver complete, permit ready plans that are combined with human insights from licensed engineers who review and approve them. While many tools on the market focus solely on rule-checking or model validation, Spacial addresses the entire workflow, from architectural design to municipal approval. Our hybrid approach combines the speed and precision of AI with the oversight and accountability of professional engineers, ensuring every plan we deliver is both compliant and of impeccable quality. We’ve also built a jurisdiction-specific rules engine that adapts to local building codes across different regions, allowing our platform to generate city-ready plans from day one. And unlike traditional BIM or compliance software, Spacial works directly from 2D architectural drawings, converting them into 3D models that are accessible to the vast majority of firms that haven’t yet adopted complex modeling systems.
Pulse 2.0 (Amit): What are some of the company’s future goals?
Spacial (Ami): Over the next few years, our focus is on scaling Spacial to become an essential part of modern construction and the go-to platform for everyone in the industry. We’re preparing to launch a self-serve platform that will enable architects and designers to generate permit-ready plans directly, providing automation to a broader range of firms that may be limited by time, cost, or engineering resources. We’re also expanding into all major U.S. markets to ensure our AI models reflect local codes and regional nuances, ultimately creating a nationwide standard for automated permitting. Beyond that, we’re developing city-facing tools and integrations that can help municipalities accelerate reviews and approvals, turning what’s currently a fragmented process into a connected, holistic ecosystem. As our AI engineering agents and rule engines continue to evolve, our goal is to make plan generation faster, more transparent, and universally trusted.
Ultimately, we want Spacial to become the backbone of how homes are designed, approved, and built, and to establish a foundation for affordable, efficient, and intelligent construction at scale.
Pulse 2.0 (Amit): Any other topics you would like to discuss?
Spacial (Ami): Yes – one thing we’re intensely focused on is access and affordability. The current system results in slow, cumbersome, and expensive construction delivery. We believe that by reducing permitting and engineering delays, Spacial can play a role in helping to solve the U.S. housing crisis, making the ‘American Dream’ of homeownership a reality once again for countless Americans.
