Spectrum Reach, the advertising sales division of Charter Communications, has announced the acquisition of ShowSeeker, a leading provider of cloud-based order management systems for media campaigns.
The move marks a strategic expansion of Spectrum Reach’s capabilities, aimed at modernizing the media buying process and delivering more agile, data-driven marketing solutions to advertisers nationwide.
Founded in 2003, ShowSeeker has earned industry-wide recognition for its robust and scalable cloud-based campaign management tools, which have reshaped how advertisers plan, execute, and optimize media orders. By integrating ShowSeeker’s advanced planning, proposal, and order systems into its existing infrastructure, Spectrum Reach will offer a comprehensive, flexible, and efficient advertising platform for clients ranging from local businesses to national brands.
The acquisition enables Spectrum Reach to deliver a fully integrated media intelligence solution, combining ShowSeeker’s capabilities with its proprietary Innovar operational automation suite. This unified platform will streamline every phase of the media buying lifecycle, including:
- Audience research and campaign planning
- Proposal generation and negotiation workflows
- Automated ad trafficking and creative rotation
- Media delivery and inventory optimization across linear TV, streaming, and connected TV (CTV) channels
By automating traditionally manual processes, the platform aims to maximize campaign efficiency and value, while providing advertisers with deeper insights and more precise targeting capabilities.
As advertisers navigate an increasingly fragmented media environment, Spectrum Reach’s acquisition of ShowSeeker positions it to meet evolving demands for speed, transparency, and cross-platform integration. The combined solution will empower marketers to make more informed decisions, reduce operational friction, and drive measurable results across diverse media formats.
KEY QUOTES:
“Bringing the ShowSeeker team’s extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients. In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time.”
Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach
“We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker’s capability to deliver innovative AdTech solutions to all of our current and future customers. Our team is dedicated to innovating and enhancing order management processes, and with Spectrum Reach, we will achieve even greater milestones in delivering value to advertisers.”
Dave Hardy, ShowSeeker’s founder and CEO who will join Spectrum Reach as Vice President and General Manager
