SPIN announced it has acquired Live For Live Music, a community-driven media and events platform focused on live music culture and the jam band scene. As part of the acquisition, Live For Live Music founder Kunj Shah will join SPIN as vice president of events, and the full Live For Live Music team will join the company.
The deal is expected to expand SPIN’s presence across live events, audience development, editorial coverage, and experiential programming, while giving Live For Live Music access to SPIN’s broader infrastructure and platform reach.
SPIN said the integration will help scale Live For Live Music’s content, audience engagement, and live programming while preserving the brand’s identity and editorial voice.
The acquisition also builds on SPIN’s growing entertainment portfolio, which includes a record label partnership with Virgin and a television and film collaboration with the producers of Yellowstone. The company said this experience will help accelerate Live For Live Music’s expansion across multiple media platforms.
Founded in 2011, Live For Live Music has developed a dedicated following among fans of live music, with particular roots in communities surrounding artists such as Grateful Dead and Phish as well as the broader improvisational and festival-driven music ecosystem.
Beyond editorial coverage, the company produces live music events and festival programming across the United States, including its long-running Fest By Nite late-night concert series held during the New Orleans Jazz & Heritage Festival.
The companies said the 2026 edition of Fest By Nite will serve as the first major live event activation following the acquisition and will highlight SPIN’s broader strategy to expand its event-driven programming at major cultural moments nationwide.
KEY QUOTES
“Live For Live Music has built something incredibly authentic and powerful. They understand community in a way that very few media brands do. By bringing Kunj and his team into SPIN, we’re not just acquiring a media property—we’re welcoming a culture and a loyal audience into our ecosystem. Together, we can expand their events, grow their reach, and build new opportunities across editorial, marketing, and live experiences.”
Jimmy Hutcheson, CEO of SPIN
“For more than a decade, Live For Live Music has been built from the ground up by people who live and breathe this culture. What started as a passion project grew into a community that shows up for artists, the fans, and for each other. Partnering with SPIN gives us the resources to dream bigger while staying rooted in the scene that made us.”
Kunj Shah, Founder of Live For Live Music
