Spin Master has agreed to acquire Hapiko, the Brooklyn-based creator of AI-powered children’s toy Stickerbox, after the product sold out 13 times following its late-2025 launch. Hapiko develops creative play technology that combines child-focused product design with AI.
Its flagship Stickerbox product allows children to verbally describe an idea and uses a child-safe AI system to convert that idea into a physical printable sticker that can then be colored, collected and shared.
The technology is designed to combine AI-powered creation with hands-on play rather than keeping children continuously engaged with a screen.
Stickerbox uses ink-free printing technology and is designed to require minimal maintenance.
Hapiko also says its AI system is COPPA-compliant and built around children’s privacy and safety.
The product’s 13 sellouts since launching in late 2025 indicate early consumer demand and give Spin Master an existing product around which it can potentially build additional creative-play products.
Spin Master sees Hapiko’s underlying platform as offering possibilities beyond Stickerbox.
The acquisition also gives Hapiko access to Spin Master’s global product development, marketing and distribution capabilities.
Spin Master operates across toys, entertainment and digital games and owns brands including PAW Patrol, Melissa & Doug, Bakugan and Rubik’s Cube.
Its digital businesses, including Toca Boca and Piknik, reach nearly 60 million active users per month.
Spin Master has approximately 2,500 employees across 29 offices in nearly 20 countries.
KEY QUOTES:
“We want to empower kids to bring their biggest ideas into the real world. By pairing Hapiko’s platform with our track record of innovation, we can accelerate our vision for the future of play, giving kids access to fun, creative tools to design and bring their imaginations to life in new ways.”
Christina Miller, Chief Executive Officer of Spin Master
“There’s nothing like a child’s imagination, how it sees the world and turns the everyday into magic. We built Stickerbox as a springboard for that creativity and by joining with Spin Master, we will have an even greater audience and platform for growth.”
Arun Gupta, CEO of Hapiko
