SPINS, a leading provider of data, analytics, and omnichannel activation solutions for the Natural Products industry, announced the acquisition of Lucky Labs. Lucky Labs is a digital technology company known for its innovative product locator platform, which enhances brand and marketing strategies by connecting values-driven consumers with beauty and wellness brands online and in-store.
As demand for clean and conscious beauty grows, consumers are bringing the same expectations they developed in food—transparency, sustainability, and better-for-you ingredients—to their beauty and wellness purchases. And they are also discovering and buying products across multiple channels, engaging with brands through a mix of digital media, e-commerce, and in-store experiences.
This deal meaningfully extends SPINS’ passion for and expertise in, decoding conscious consumer behavior into an increasingly relevant vertical. And it advances both companies’ commitment to supporting brands with the data-driven insights they need to optimize media investments and enhance the shopper experience.
Lucky Labs’ platform is utilized by some of the most renowned beauty and wellness brands to drive product discovery and track retail availability in real time. And the technology utilizes first-party data from retail partners to provide granular visibility into inventory and shopper conversion behavior, enabling brands to drive more effective campaigns and improve ROI across every channel.
SPINS and Lucky Labs offer a first-of-its-kind and end-to-end solution for beauty and wellness brands, combining market intelligence, product-level insights, and omnichannel shopper engagement into a single and unified platform.
KEY QUOTES:
“At SPINS, our mission has always been to accelerate the growth of values-led brands by equipping them with the intelligence and tools needed to deeply understand—and meaningfully engage—the modern consumer. With Lucky Labs, we’re taking the next step—helping our partners not only understand their consumers but also reach them in the moments that matter most. It’s about brands building enduring relationships with their customers and meeting their evolving needs.”
Jay Margolis, CEO of SPINS
“SPINS and Lucky Labs share a common mission: helping conscious consumers find and support the brands they believe in. Together, we’re simplifying discovery and purchase for shoppers—while equipping brands and retailers with smarter, more connected tools to drive growth.”
Sneh Parmar, CEO and Co-founder of Lucky Labs
“We’re excited to expand the SPINS ecosystem with standout beauty brands and some of the most recognized retailers in the industry.”
Nafis Azad, Co-founder and Chief Product Officer of Lucky Labs
