Spiro appointed John Emmaneel as Executive Vice President of Global Operations & Innovation for its Brand Activations & Events division. In the role, Emmaneel will lead how the division plans, staffs, and delivers work across markets while also helping build new capabilities as client needs evolve.
He will work alongside Jen Shankman, Executive Vice President of BAE Growth, who leads the division’s growth initiatives and strategic relationships.
Both executives report to Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy & Brand Experiences Officer.
Emmaneel joins Spiro with more than 25 years of experience building teams, developing agency capabilities, and supporting complex client engagements.
Most recently, he worked at Invision, where he led the agency’s innovation practice and Chicago office.
While at Invision, Emmaneel also spearheaded the company’s Gaming & Entertainment practice and helped expand its service offerings and regional presence.
Earlier in his career, he held leadership roles at Kenwood Experiences and Jack Morton Worldwide.
His client work has included brands such as Square Enix, Google, Intel, NVIDIA, Samsung, and Northwestern Mutual.
At Spiro, Emmaneel will focus on scaling the operational infrastructure behind complex global event portfolios while maintaining the creative differentiation of individual experiences.
The appointment is also intended to support closer coordination across Spiro’s markets and capabilities as the agency expands its Brand Activations & Events business.
Spiro’s Brand Activations & Events division focuses on conferences, product launches, corporate meetings, festivals, and other brand activation programs.
The business combines enterprise event operations with consumer experiential capabilities and is designed to connect event execution with broader commercial and growth objectives.
Spiro operates as a global experiential agency working with major brands on live experiences and brand engagement programs.
KEY QUOTES:
“BAE combines the structure to manage a global portfolio with the creative pulse to make every experience distinct. John understands how to make that real at scale. He has spent more than 25 years building teams and capabilities around complex client needs. He knows how to turn ambitious ideas into work that performs, with the operational depth to deliver it around the world.”
Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy & Brand Experiences Officer at Spiro
“What drew me to Spiro was the mix inside BAE: serious strategic and operational depth paired with the appetite to create work people genuinely care about. There is a strong foundation here and real ambition for what comes next. I’m looking forward to connecting more of the agency’s expertise across markets and helping teams deliver ambitious work for clients.”
John Emmaneel, Executive Vice President, Global Operations & Innovation for Brand Activations & Events at Spiro
