Spotify announced it is launching music videos in beta for Spotify Premium users across 11 markets to enhance the artist-to-fan connection. As Spotify is where fans dive deeper into an artist’s music, music videos create a new connection point with artists.
With Spotify features like Canvas, Clips, Artist Bios, Live Events, and Merch, artists can meaningfully connect with new fans and loyal listeners. Canvas visuals drive engagement, with users sharing, saving, or adding songs to playlists more frequently.
The beta version of music videos on Spotify started rolling out today with a limited catalog of music videos featuring hits from artists like Ed Sheeran, Doja Cat, and Ice Spice.
Spotify started rolling out music videos from a select catalog for Premium users in the U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya.
The premium listeners in those markets can use the iOS, Android, desktop, and TV versions of Spotify to select the “Switch to Video” toggle for supported music tracks. Then, the music video will start playing from the beginning within the “Now Playing” view. If you want to return to background listening, then users simply press “Switch to Audio.” The music videos can be watched in full screen by turning the mobile device to landscape mode.
KEY QUOTES:
“So many times in my own experience and for countless others, music videos play a key role in hooking you: taking you from being a listener to leaning in and becoming a fan. They’re an important part of so many artists’ tool kits, and it’s a natural fit for them to live in the same place that more than half a billion people choose to listen to music.”
- Charlie Hellman, Vice President and Head of Music Product at Spotify
