Sprocket Sports has closed a Series A investment round led by Frontier Growth, marking a significant milestone in the company’s expansion within the youth sports technology sector. The Chicago-based company, founded in 2020, has rapidly positioned itself as a major modern entrant in the competitive market for youth sports club management solutions.
Frontier Growth, a growth equity firm based in Charlotte focused on vertical SaaS companies, will provide minority growth capital and operational and consultative support. The investment is intended to fuel enhancements across Sprocket Sports’ product suite and strengthen its sales and service teams.
Sprocket Sports has built its reputation on pairing an all-in-one management and marketing platform with dedicated customer assistance. The platform includes tools for player registration and payments, integrated websites, communication and marketing modules, administrative and financial systems, and a modern mobile app. Its approach has resonated with youth sports organizations seeking comprehensive digital tools to improve club operations, strengthen family engagement, and grow their programs.
The company remains the only independent modern provider in the club management technology space, still led and controlled by its founders. As consolidation continues across the sector, Sprocket Sports’ leadership emphasized the importance of aligning with an investor that supports the company’s long-term vision and mission. The new capital will help accelerate innovation and enable the company to expand its reach among youth sports clubs under increasing pressure to streamline operations with modern technology.
Frontier Growth highlighted the strong market opportunity for Sprocket Sports, citing the industry’s reliance on legacy and fragmented systems. Through extensive research into Sprocket’s customer base and product capabilities, the firm identified the company as a leader in both innovation and customer service. With this new investment, the partners aim to help more organizations adopt technology that elevates their day-to-day operations and enhances the experience for players and families.
Sprocket Sports’ platform is positioned to help clubs reduce operating expenses, increase revenue, improve communication with families, and streamline administrative workflows. The company believes the partnership with Frontier Growth will allow it to build on its momentum while maintaining the principles on which it was founded.
KEY QUOTES:
“I am thrilled that Frontier Growth has become Sprocket’s partner to provide minority growth capital and value-add services. After five years of building a great foundation with leading technology and a strong client base, we are excited to welcome the Frontier team as a trusted partner to help us take Sprocket to the next level without compromising our original mission and values. Their unique approach of providing value as consultative investors, or ‘invited house guests,’ rather than as controlling financial owners was exactly what our experienced Sprocket team was seeking.”
Rich Gallun, Co-Founder & CEO, Sprocket Sports
“We are excited to partner with Sprocket Sports, a company whose deep industry expertise and technology leadership are redefining the category. We see a significant opportunity for Sprocket’s modern, all-in-one platform to replace many of the dated and fragmented tools that currently exist in the youth sports marketplace and enable their club customers to take their programming and day-to-day operations to the next level. After conducting extensive research with Sprocket’s customers and leadership team, we are impressed by Sprocket’s exemplary reputation for product innovation and world-class customer service and its position as the leading modern technology solution for youth sports clubs.”
Tim Bechtold, Partner, Frontier Growth
