Sprout Social, a provider of cloud-based social media management software, has acquired NewsWhip, a company specializing in AI-powered, predictive media intelligence. The deal, valued at $55 million in cash with up to $10 million in potential earnouts, is set to expand Sprout Social’s capabilities in helping brands and publishers anticipate emerging trends and breaking news.
NewsWhip’s technology monitors millions of stories and billions of engagement signals daily, enabling users to identify content gaining momentum before it goes viral. This provides a strategic advantage for clients to stay ahead of the narrative.
The acquisition closed on July 30, 2025. As part of the deal, the NewsWhip team will join Sprout Social. Paul Quigley, NewsWhip’s co-founder and CEO, will become the General Manager of Sprout’s Listening business, overseeing both NewsWhip and Sprout’s listening products.
KEY QUOTES:
“NewsWhip’s AI-driven insights give brands a predictive edge that’s critical in today’s fast-moving digital world. Their technology unlocks real-time, actionable intelligence that allows businesses to stay ahead of trends and risks. This acquisition accelerates our vision of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers.”
Ryan Barretto, CEO of Sprout Social
“We founded NewsWhip to harness real-time intelligence to redefine how brands and publishers anticipate and act on media trends. Sprout Social’s market-leading platform, proven go-to-market strategy and commitment to innovation make them the ideal partner to build on this vision. Together, we’re poised to deliver incredible value to our customers and establish a leading position in the rapidly growing predictive intelligence market.”
Paul Quigley, CEO of NewsWhip
“We are excited to deepen Sprout’s Listening capabilities with NewsWhip’s industry-leading real-time insights and innovative AI agents, which we believe will accelerate our AI roadmap over the next several years. NewsWhip has earned the trust of globally recognized brands for critical crisis management. We will discuss NewsWhip in more detail on our second-quarter earnings call on August 6, 2025.”
Joe Del Preto, CFO of Sprout Social
