Sprouty is an AI-powered parenting app that helps parents navigate their child’s first three years by offering daily tracking for sleep and feeding, pediatrician-designed micro-exercises, and developmental guidance. It assists in reducing the mental load of new parenthood by providing personalized, evidence-based insights and tools to track baby milestones. Dmitry Rumbeshta is the CEO and co-founder of Sprouty, a parenting app used by over 2 million families worldwide. Anna Rumbeshta is a mother, customer support specialist, and community manager at Sprouty, working closely with parents and their real-life challenges. Pulse 2.0 Dmitry and Anna Rumbeshta to learn more.
Background Of The Team
Pulse 2.0 (Amit): Could you tell me more about your background?
Sprouty (Anna): Before Sprouty, I worked as an environmental specialist. I focused on environmental standards and regulations and spent several years working with large corporations, helping them reduce environmental impact and operate in a more sustainable way. That background really shaped how I think about responsibility, long-term impact, and caring for people — which later translated quite naturally into working with families and communities.
Sprouty (Dima): Before Sprouty, my path was a bit more technical. I started as an engineer in automation, but fairly quickly moved into information technology – that was around 12 years ago. Over time, I grew into product management: starting from testing, doing some hands-on coding along the way, and eventually becoming a Chief Product Officer. In that role, I went through the full journey of launching two products as part of their co-founding teams, which gave me a strong foundation for building Sprouty from zero to scale.
Formation Of The Company
Pulse 2.0 (Amit): How did the idea for the company come together?
Sprouty (Anna): The idea came from our personal experience. We have a very sensitive child who goes through every developmental leap quite intensely. Each time, I had to search online and manually calculate growth spurts by entering dates, just to understand what was happening. I wanted a simpler and more convenient way to get this data.
At the same time, finding high-quality and trustworthy information is hard for new parents — especially when they don’t have much time and many sources. It doesn’t inspire confidence. That’s why we came up with the idea of short, week-by-week explanations, created together with pediatricians, so parents can quickly understand what’s happening with their child.
We also moved to another country while I was pregnant, where there was no postnatal home support system. Without family or external help, we were left alone with a newborn — and that experience strongly shaped the idea behind Sprouty.
Favorite Memory
Pulse 2.0 (Amit): What has been your favorite memory working for the company so far?
Sprouty (Anna): I can’t name one specific moment, but what really motivates me is the messages from mothers. Especially when they write that the app helped them — or when they come back with their second child after going through the entire journey with the first one. That kind of feedback is incredibly meaningful.
Sprouty (Dima): For me, one of the most emotional moments was when the app had just launched and people started finding it on their own — including people we knew personally. They wrote to us through the feedback form saying, “Hi Dima, we worked together before,” or “Your app is being recommended in parenting chats.” Hearing that people were discovering it, using it, and genuinely admiring it was incredible. User feedback is still one of our biggest drivers today.
Core Products
Pulse 2.0 (Amit): What are the company’s core products and features?
Sprouty (Dima): Our core value is reducing stress for new parents. That’s really our mission — to help parents save their energy and attention for joyful moments, while we take on the worries, complex routines, and uncertainty.
From a product perspective, we focus on delivering information that is fast, contextual, and preventive. Parents use Sprouty to track their child’s daily patterns — sleep, feeding, and other behaviors. We analyze these patterns, visualize them, and provide gentle guidance based on what’s happening.
We also combine this with trusted health-related context and simple exercises, so parents not only see what’s going on, but also understand what to expect and how to respond.
Challenges Faced
Pulse 2.0 (Amit): Have you faced any challenges in your sector of work recently (and how did you overcome those challenges)?
Sprouty (Anna): One of the biggest challenges in working with our users is supporting exhausted mothers. Lack of sleep, constant worry, and the responsibility of caring for a baby create a lot of stress. In many cases — especially when a baby is hard to settle, which is very common — parents start to worry that something is wrong. Often, they come to support not just for answers, but simply to be heard, and our role is to provide emotional support as much as practical guidance.
Another challenge is supporting parents of premature babies or neurodivergent children. These families often need very specific care, and sometimes the app cannot fully meet their expectations — especially when they are hoping for a simple or “magic” solution, which, unfortunately, doesn’t exist.
Sprouty (Dima): From a broader perspective, this is still a very young market. Only recently have the right conditions emerged to build products that meaningfully support parents without giving medical advice, while still helping them understand what’s happening with their child. The main challenge is building a product in a space that’s just beginning to take shape.
Evolution Of The Company’s Technology
Pulse 2.0 (Amit): How has the company’s technology evolved since launching?
Sprouty (Dima): At the beginning, Sprouty was a relatively simple product — a small calendar with weekly articles explaining what to expect. Over time, it evolved with more technology on top: machine-learning–based algorithms to detect developmental phases and contextual triggers that deliver relevant information at the right moment.
Today, we’re also building a reasoning layer that can answer parents’ direct questions. It’s powered by an evidence-based knowledge base and enriched with the personal context and data each user shares with us, allowing the experience to become much more personalized and proactive.
Significant Milestones
Pulse 2.0 (Amit): What have been some of the company’s most significant milestones?
Sprouty (Anna): One of the biggest milestones for us was reaching over one million users — and today that number has already grown beyond two million and continues to rise. What’s especially meaningful is that a large share of these users stay active and use the app for a long time.
Another very personal milestone was realizing that people in our local community chat — neighbors from nearby buildings — were talking about and recommending Sprouty without knowing that we were the ones behind it or that we even lived there. That moment really showed us how organically the product had started to spread.
Customer Success Stories
Pulse 2.0 (Amit): Can you share any specific customer success stories?
Sprouty (Anna): We don’t really collect formal success stories — we’re not a B2B product where that’s common. But we see this kind of impact constantly. One of the clearest signals for us is when parents come back with their second child. Even though they’ve already gone through the entire journey once and feel much more confident, they still choose to use Sprouty again. There’s simply too much context to keep in your head, and they continue to trust the product.
Sprouty (Dima):
I’d add that we have a surprisingly large number of users with two, three, or even four children. I regularly conduct user interviews to improve the product, and one recent interview was with a mother expecting her fourth child. You’d think someone that experienced wouldn’t need an app like this — but she still uses it. Early childhood changes week by week, and even very experienced parents, including pediatricians who also use Sprouty, rely on it to stay oriented and confident.
Funding/Revenue
Pulse 2.0 (Amit): Are you able to discuss funding and/or revenue metrics?
Sprouty (Dima): We don’t publicly disclose detailed internal financial metrics. That said, in terms of our trajectory, we only recently decided to pursue a venture-backed strategy. We have a clear vision of how Sprouty can become a category leader in this space and fully realize that vision.
Toward the end of last year, we raised a small round from a strong and experienced fund, AltaIR, which has deep expertise in pregnancy and parenthood. We’re currently open to new investment conversations as we continue to scale.
Total Addressable Market (TAM)
Pulse 2.0 (Amit): What total addressable market (TAM) size is the company pursuing?
Sprouty (Dima): This is not a simple question, because the TAM really depends on what the product ultimately becomes. Focusing specifically on our current core — a consumer-facing digital product for early childhood — we’re expanding the age range we support up to five years.
Based on available market estimates, the size of this market today is slightly above $200 billion, and we see significant room for growth as the category continues to evolve.
Differentiation From The Competition
Pulse 2.0 (Amit): What differentiates the company from its competition?
Sprouty (Dima): We see several different types of competitors. On one side, there are traditional content-heavy platforms or direct subscription-based access to pediatricians. On another, there are newer apps focused on tracking and optimizing individual patterns — like sleep — or offering daily exercises.
Our differentiation is that we combine tracking, pattern analysis, and recommendations with broader, day-by-day guidance. We help parents understand what may be happening with their child, how to support them, and what to be prepared for — not just optimize a single metric, but provide context.
If we look at general-purpose AI tools like ChatGPT or other LLMs as potential alternatives, they can answer questions, but they function more like a convenient version of search. They don’t have deep, longitudinal context about a specific child. That’s where Sprouty is different — our guidance is grounded in the individual child’s data and development over time.
Future Company Goals
Pulse 2.0 (Amit): What are some of the company’s future goals?
Sprouty (Anna): Our goal is to help as many parents as possible feel confident on a daily basis — to experience joy in this new role rather than constant pressure. We want them to enjoy each day with their child and not lose sight of the other important parts of their identity: being a partner, a friend, a daughter, a professional, an athlete, you name it..
Sprouty (Dima): I fully agree. At a mission level, we want to help as many women as possible move through early parenthood while staying focused on the positive, meaningful moments. From a more practical, company-level perspective, our goal is to build the leading product in this space and help shape the category itself — so it becomes a well-defined market that attracts more investment and long-term innovation.
Additional Thoughts
Pulse 2.0 (Amit): Any other topics you would like to discuss?
Sprouty (Anna): One thing I’d like to add is that more than half of our team are young parents themselves, and they actively use the app. Many of the pediatricians we work with are also becoming parents and use Sprouty as well. There’s a very strong “family” story inside the team — and we believe that this lived experience directly makes the product better and more empathetic for the people who rely on it.
