Stan Store, an all-in-one platform designed to help Creators monetize their work, has announced a new partnership with entrepreneur, investor, and digital marketing leader Gary Vaynerchuk. As part of the collaboration, Vaynerchuk is also becoming an investor in the company, further accelerating Stan Store’s mission to make entrepreneurship accessible to every Creator.
While millions of Creators have built loyal audiences, many still face the challenge of turning that attention into sustainable income. Stan Store addresses this problem by offering a simple, scalable, and accessible way for Creators to run their businesses. With Vaynerchuk’s involvement, the company is doubling down on its goal of closing one of the most significant gaps in the Creator Economy—helping everyday Creators gain true ownership of their audience and revenue streams, while equipping them with the tools to build long-term, profitable ventures.
Vaynerchuk has spent years guiding entrepreneurs through content, speaking engagements, and mentorship, helping them build momentum in the digital space. Now, through Stan Store, he is making it faster and easier for Creators to convert that momentum into consistent revenue. A key focus of the partnership is addressing the risks of platform dependency. In an era of shifting algorithms and regulatory uncertainty, Creators who rely solely on third-party platforms can lose access to their audience and income overnight.
Stan Store’s integrated platform solves this by combining essential business tools—such as email marketing, link-in-bio functionality, community building, and sales funnels—into one seamless system that Creators fully control.
The partnership will officially launch with The GaryVee Stan Challenge, an eight-week program beginning at 12:01 a.m. EST on October 8, 2025. The challenge will pair Vaynerchuk’s mentorship with Stan Store’s platform to help participants move beyond simply growing an audience and start building sustainable, scalable businesses. Fifteen Creators will be selected to win a half-day visit to VaynerMedia’s New York City office, where they will have the opportunity to meet with Vaynerchuk in person.
KEY QUOTES:
“Stan exists to democratize entrepreneurship, giving the ‘middle-class Creator’ the tools to build real, sustainable businesses – not just influencers chasing clout, but anyone willing to bet on themselves. This new partnership with Gary accelerates that mission. While he’s shown the world the importance of building a personal brand, Stan is here to turn that belief into action at scale, empowering anyone willing to bet on themselves to succeed as an entrepreneur.”
John Hu, Founder & CEO of Stan Store
“Stan represents everything I believe about the creator economy right now. Too many Creators are at the mercy of platforms, and that has to change. Stan gives them ownership – the fastest, simplest way to launch a digital business on their own terms. No gatekeepers. No excuses. This partnership isn’t just about business; it’s about giving Creators the tools and mentorship to build something real, lasting, and fully theirs. That’s why I’ll be working with Stan to build out their ecosystem and ensure they’re creating tools to power the next generation of Creators.”
Gary Vaynerchuk, Chairman of VaynerX
“Creators need more than followers. They need true ownership of their businesses. With Stan, we’re giving them the tools to build lasting revenue and grow on their own terms. Partnering with Gary accelerates that mission, with the ultimate goal of shifting the success curve of entrepreneurship upward.”
John Hu, Founder & CEO of Stan Store
