Starco Brands has completed its acquisition of Custom Bakehouse, expanding its manufacturing capabilities and consumer product portfolio. The transaction closed on July 15, 2026, and is expected to add approximately $20 million in annual revenue.
Financial terms of the acquisition were not disclosed. Pasadena Private Lending, a non-bank lender focused on lower-middle-market companies, provided the acquisition financing.
Custom Bakehouse produces powdered foods, nutritional blends, hydration and drink mixes, baking mixes, dry seasonings and private-label products. The company operates a 75,000-square-foot production facility in Santa Fe Springs, California.
The acquisition also adds Custom Bakehouse’s consumer brands and licensing relationships to Starco’s portfolio. These include the Sticky Fingers brand and licensed Marie Callender’s baking mixes.
Custom Bakehouse has more than 30 years of experience in formulation, packaging and dry blending. Its manufacturing capabilities include organic and better-for-you products, batter and breading mixes, spices, seasonings and powdered beverages.
Starco expects the transaction to create manufacturing efficiencies across its existing and future brands. The added capacity will also support the company’s planned expansion in nutrition, wellness, powder-based products and supplements.
The deal advances Starco’s strategy of controlling more of the consumer product value chain. This includes intellectual property creation, product formulation, manufacturing, distribution, marketing and sales through physical and online retail channels.
Custom Bakehouse will become a central part of Starco Manufacturing, a new subsidiary expected to operate alongside Starco Brands as one of the company’s two primary business units. Starco Manufacturing is also expected to include The Starco Group and other manufacturing assets added over time.
The structure is intended to allow Starco to manufacture products for its own brands while continuing to serve private-label customers. The company believes this combination can support product innovation, future acquisitions and faster commercialization across multiple consumer categories.
Craig-Hallum represented the seller in connection with the transaction.
KEY QUOTES:
“Custom Bakehouse has spent more than three decades earning a reputation for deep formulation and manufacturing excellence, and that is exactly the kind of scale and capability we look for.”
“We have always believed that manufacturing is far more than production, it is a strategic asset, an innovation hub and fuel for growth. Bringing Custom Bakehouse into Starco gives us direct control of more of the value chain, IP creation, manufacturing and distribution, and allows the Company to move fast across our portfolio.”
“This is exactly the kind of acquisition we believe will compound value for our shareholders.”
Ross Sklar, Chairman and CEO of Starco Brands
“We were pleased to finance this acquisition for Starco. We admire their vertical integration model and are supportive of this transformative acquisition.”
Iain Whyte, Chairman and CEO of Pasadena Private Lending
