4AM Raises $4 Million Seed Round And Launches Science-Backed Clean Sheets In 1,745 Target Stores
By Amit Chowdhry ● May 12, 2026
4AM has closed an oversubscribed seed round of more than $4 million led by CAVU Consumer Partners — the firm behind poppi, Necessaire, and Vital Proteins — and is launching its hero product, Clean Sheets, in 1,745 Target stores nationwide. The round also attracted participation from B4 Capital and Type Capital, alongside a tightly curated group of strategic angel investors including Joe Cloyes of Youth to the People, Cassandra Grey of Violet Grey, Brian Bordainick of Starface, dermatologists Dr. Muneeb Shah and Dr. Joyce Park, Maggie Sellers Reum of Hot Smart Rich, and Michelle Hu of Etoile. The launch caps a year of four-times year-over-year revenue growth, four sold-out production runs, and a number-four ranking in TikTok Shop's Cleansers category.