Stash, a transformative platform helping millions build financial futures, announced that it has secured $146 million in an oversubscribed new Series H funding through a round led by Goodwater Capital, with participation from returning investors Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation, and funds and accounts advised by T. Rowe Price Investment Management.
What the funding will be used for: This funding will advance Stash’s mission to make expert financial guidance accessible to everyone and deepen Stash’s investment in AI to transform its financial guidance capabilities.
This latest funding round also emphasizes strong investor confidence in Stash’s strategy and business model under the leadership of co-founders and co-CEOs Brandon Krieg and Ed Robinson, who recently returned to Stash to lead the next phase of growth for the company. Under their leadership, Stash has hit profitability, strengthened its core subscription model, and elevated its AI capabilities. With 1.3 million paying subscribers and $4.3 billion in assets under management, Stash continues to transform financial inclusion, helping Americans with personalized and AI-driven financial advice at scale.
The funding will also advance product innovation, drive subscriber growth, and further develop Stash’s AI capabilities. And central to this strategy is Money Coach AI, an advanced financial guidance platform that translates expert-level investing strategies into real-time, personalized recommendations for everyday users.
Money Coach: Since its recent launch, Money Coach AI already reshaped how millions of Americans engage with their money and think about their personal finances. From helping customers pick the first investment to providing personalized diversification guidance, Money Coach AI helps customers get started and make saving and investing a habit that sticks. And with 2.2 million user interactions already, Money Coach AI will serve as the cornerstone of Stash’s renewed commitment to help users build savings, invest consistently, and make smart financial decisions.
Notably, 1 in 4 customers who use Money Coach AI take a positive action, such as making an investment, depositing funds, diversifying, or turning on or adjusting Auto-Stash, within 10 minutes of interaction, demonstrating its tangible impact on behavior.
KEY QUOTES:
“This new funding is a resounding vote of confidence in Stash’s vision for the future of personal finance. For a decade, Stash has helped millions take control of their financial futures. Now, we’re doubling down—transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core. We’re just getting started.”
Ed Robinson
“For too long, financial advice has been out of reach for everyday people. Stash’s mission has always been to change that. Now, by leveraging the power of AI, Stash is helping people take control of their money, understand their options, build real wealth, and secure their financial future, no matter where they’re starting from.”
Brandon Krieg
“With Brandon and Ed leading the way, Stash is laser-focused on innovation, growth, and setting a new industry standard. Stash isn’t just using AI to enhance its platform—it’s using AI to transform how people engage with their money. The company’s momentum is undeniable, and we are proud to support this next frontier in fintech.”
Chi-Hua Chien, Founder & Managing Partner at Goodwater Capital
