Statusphere has raised $18 million in a Series A financing led by Volition Capital as the company positions its AI-powered platform to help enterprise retailers and consumer brands turn micro-influencer marketing into a repeatable, brand-safe growth channel. The round brings Statusphere’s total funding to $27 million and included participation from HearstLab, 1984 Ventures, and How Women Invest.
Founded by CEO Kristen Wiley, Statusphere sells software designed to industrialize what many large brands still run as labor-intensive, agency-style creator programs. The platform automates key steps such as creator sourcing and vetting, product shipment and fulfillment, compliance and disclosure checks, performance reporting, and rights management—areas that typically require multiple tools, manual coordination, and significant internal headcount to manage at scale.
The company says it works with brands including Parlux, Kendo Brands, Express, and LG H&H, and that those customers can launch creator activations with minimal setup time. Statusphere’s pitch is that it can deliver the authenticity and trust associated with human-created content while adding the operational rigor enterprise teams demand, particularly around brand safety and governance.
The funding will be used to expand product capabilities to improve how brands show up in the next wave of digital discovery. Statusphere is planning to add deeper functionality for social SEO, generative engine optimization (GEO), and analytics and reporting, with the goal of helping brands translate creator content into better visibility across social platforms, retail channels, and AI-powered search experiences. The company also plans to build “next-generation tools for creators,” signaling a continued push to strengthen the supply side of its marketplace while keeping programs measurable and compliant for brand customers.
Statusphere is aligning its roadmap with a broader shift in how consumers find products and form purchase intent. As search and discovery increasingly occur within short-form video feeds, retail media ecosystems, and AI-driven interfaces, brands are seeking content that reads as credible, native, and useful—while still attributable to performance outcomes. In that environment, micro-influencers and everyday creators can be particularly valuable, but managing thousands of relationships, shipments, and approvals has historically been difficult for large organizations to do consistently.
Statusphere notes that it solves that gap by treating creator programs as structured, repeatable operations rather than bespoke campaigns. The company says its AI is built to assist with content review workflows, maintain compliance standards, and support brand-safety requirements—features that have become more important as enterprises expand creator activity across more channels and geographies.
The company also highlighted performance metrics from the past year, saying it powered more than 50,000 creator collaborations and generated over half a billion engagements and video views. Statusphere framed those results as evidence that brands are now demanding the same kind of scale and predictability in influencer marketing that they expect from other growth channels.
With the funding, Statusphere is aiming to expand beyond being a workflow engine for influencer operations into a broader discovery platform optimized for the ways consumers increasingly shop—through social feeds, retail experiences, and AI-assisted search interfaces. The company’s near-term focus appears to be strengthening measurement and optimization while keeping the high-volume creator motion manageable for brands that want enterprise controls without sacrificing speed or authenticity.
KEY QUOTES:
“Human-generated content is quickly becoming the most valuable driver of brand discovery, but influencer-marketing solutions weren’t built to scale for the enterprise. After years of testing different platforms, I built Statusphere to solve that challenge by giving brands a smarter, more automated way to activate creators at scale without sacrificing authenticity. As discovery moves toward AI-driven and agentic search, Statusphere is built for this moment. Our Series A positions us to accelerate what’s next.”
Kristen Wiley, CEO and Founder, Statusphere
“Volition invests in companies that are not just leading emerging categories, but defining them with data and proven automation. Statusphere is creating infrastructure that addresses a fundamental shift in how consumers discover and trust brands. With a depth of insight that’s hard to replicate, this platform compounds in value as it scales. The company’s rapid growth over the past year reflects strong market adoption, and we’re excited to partner with the Statusphere team as they build the future of marketing.”
Larry Cheng, Managing Partner and Co-founder, Volition Capital
