Stay22, a content monetization platform focused on travel and retail, announced a $122 million minority growth investment from Summit Partners to support global expansion, product innovation, and new vertical development.
Founded and headquartered in Montreal, Stay22 provides a data-driven technology platform that helps travel creators, media publishers and event organizers convert booking intent into revenue. The company’s infrastructure analyzes real-time contextual and behavioral signals, using AI-driven decisioning to route audiences to relevant online travel agencies, including Booking.com, Expedia Group and Tripadvisor. The goal is to improve conversion and monetization for partners by embedding relevant booking options directly within content experiences.
In 2025, Stay22 expanded into the retail vertical, generating $80 million in gross merchandise value. The company processed more than $1 billion in annual transactions in 2025 and now works with more than 5,500 creators. Its partners range from independent creators such as Nomadic Matt to large-scale publishers including Time Out and Lonely Planet, as well as global transportation groups like the Travelier Group.
Industry estimates place the global creator economy at more than USD$200 billion, with creators and publishers increasingly influencing how consumers discover and purchase travel, experiences and products. Stay22 plans to build on its travel-focused roots by expanding into additional retail verticals, including food, fashion, DIY, lifestyle and consumer technology, positioning itself as a broader monetization infrastructure platform for the global creator economy.
The company has more than tripled its headcount over the past two years and is actively hiring across product development, engineering and partner support. It also plans to accelerate international growth, deepen its global supplier and partner relationships and continue investing in AI-powered optimization.
Summit Partners’ Colin Mistele and Daniel Kim have joined Stay22’s board of directors as part of the investment. The Raine Group served as exclusive financial advisor to Stay22. Osler, Hoskin & Harcourt LLP served as legal counsel to Stay22, while Choate, Hall & Stewart LLP and Dentons served as legal counsel to Summit Partners.
KEY QUOTES
“Creators and publishers now shape how people discover experiences and products, but many lack the infrastructure to monetize that influence. Stay22 was built to solve that problem. Summit’s experience investing in category-leading companies across the creator economy and marketing technology stack makes them an ideal partner to help scale our platform, grow our team and expand globally.”
Andrew Lockhead, CEO And Co-Founder, Stay22
“We believe Stay22 is building essential infrastructure at the intersection of travel, content and commerce. As creators and publishers become more central to demand generation, the need for intelligent, scalable monetization tools has become critical. Stay22’s platform, team and execution stood out to us, and we’re excited to support the company as it continues to grow profitably and expand its global reach.”
Colin Mistele, Managing Director, Summit Partners
