Stic, a technology-enabled out-of-home advertising platform that links brands with everyday drivers to run trackable campaigns on vehicles, has raised a $10 million bridge financing round led by Accretion Capital. The company said the round also included participation from entrepreneurs and investors, including Phil Hellmuth, Adam Waheed, and Chris Detert, and that it received advisory support from a group that includes Lucy Guo, Maurice Maschmeyer, Tanya Cohen, Collins Key, Devan Key, Kamo Jurn, and the Global Wealth Solutions Group of Raymond James.
The Los Angeles-based company said the new financing values Stic at $200 million and will be used to accelerate its expansion across North America. Over the next year, Stic plans to scale operations across more than 30 U.S. states and Canada, strengthen relationships with brands and agencies running national campaigns, and build additional operational capacity as it enters new markets.
Founded in 2023, Stic positions its platform as a way to add more measurement and transparency to a segment of out-of-home advertising that has often been difficult to track at scale. Brands can activate campaigns through Stic’s driver network, while participating drivers earn money per mile for carrying ads as they go about their regular routines. The company said it blends proprietary systems with mapping, mobility, and analytics tools to model routes, traffic patterns, and campaign performance, aiming to provide more detailed reporting from offline exposure to digital analytics.
Stic said it works with both national and emerging brands across categories, including insurance, retail, technology, consumer packaged goods, quick service restaurants, and entertainment. The company also said its driver network has grown by 600% since inception, and that its model is designed to create passive earning opportunities that require less ongoing time and engagement than many gig economy platforms.
The round comes as advertisers continue to look for performance-style reporting across channels and as consumer attention fragments across screens. Stic is betting that moving media combined with analytics can make vehicle-based out-of-home campaigns easier for brands to buy, measure, and scale, while providing drivers with an additional income stream tied to miles driven rather than time worked.
KEY QUOTES:
“By combining a fast-growing driver network with powerful analytics, we’re giving brands a scalable way to run OOH campaigns while putting money back into people’s pockets. Stic makes it easier for people to earn passive income without changing their daily routines and this funding helps us bring that opportunity to more communities while giving brands a more measurable way to reach high value audiences in the real world.”
Adam Cohen, Founder and CEO, Stic
“As a partner, working with Stic supports the best of both human empowerment and smart technology. In today’s economy, people are looking for meaningful ways to earn income and seek advertising that isn’t disruptive to their daily lives. Stic’s platform empowers gig workers while delivering smarter advertising in the real world, unlocking growth opportunities for all sides of the marketplace— from drivers to brands and agencies.”
Lucy Guo, CEO/Founder, Passes; Co-Founder, Scale AI
