Stigg, which is the first unified monetization platform for engineers, announced $17.5 million in series A funding, led by Red Dot Capital Partners, with participation from Unusual Ventures, Emerge Ventures, Redseed, and Cerca Partners. This funding brings the company’s total funding to $24 million.
This year, the company has seen notable growth, increasing its revenue and customer base, including industry leaders like Miro, Webflow, AI21 Labs, and PagerDuty. Stigg – which manages billions of API calls and tens of millions in monthly subscriptions – has become the trusted monetization infrastructure for companies looking to modernize their stack, and iterate and launch new GTM models faster.
Stigg is the first solution that enables developers to build granular access control at the feature level (Entitlements) using an extremely flexible domain model and friendly APIs. Through a single API, Stigg seamlessly connects with existing billing providers, CRMs, pricing pages, and product experiences, allowing companies to deploy new monetization strategies instantly from a single platform.
Through complete control over pricing models and future-proof architecture, companies can launch AI features with optimal pricing from day one, experiment with different strategies risk-free, and scale without encountering engineering bottlenecks.
At the core, Stigg is built on a powerful entitlement management API that handles feature configuration, metering, and access control. And through a set of SDKs and sidecars, engineering teams can easily model any feature or functionality within their product that can potentially be monetized. Then, companies can flexibly define and organize their offerings across products, plans, packages, and add-ons with no code changes required. Instead of combining custom solutions with feature flags and data pipelines, companies get a unified system of record that orchestrates changes across their whole GTM stack, enabling rapid experimentation and optimization.
KEY QUOTES:
“The idea of a monolithic billing system is a legacy concept that slows down business growth. Today’s companies need the flexibility to serve different market segments differently, especially as they layer in AI capabilities and expand into new channels. We’re giving engineering teams the infrastructure to help their businesses move faster, transforming them from roadblocks into enablers of growth. After adopting Stigg and rapidly deploying new pricing models and AI features, our clients massively exceeded their quarterly revenue targets —that’s the power of getting monetization infrastructure right.”
- Dor Sasson, CEO and co-founder of Stigg
“We’re seeing first-hand how companies are struggling to adapt their monetization infrastructure to support new business models and AI-powered features. Through our portfolio companies and extensive market research, we recognized that Stigg’s technology addresses a critical pain point that’s only growing more acute. The company’s zero churn rate and strong customer momentum demonstrate that they’ve built something truly essential for modern software companies.”
- Atad Peled, Partner at Red Dot Capital Partners
“When we launched Miro’s AI-powered Innovation Workspace, Stigg’s metering capabilities played an important part. The solution enabled us to provide admins with full transparency on their organization’s usage. This insight is vital to ensuring that customers get maximum value from their use of Miro’s AI tools.”
- Susan van de Ven at Miro
