Storika announced the closing of a seed funding round to scale its AI-native creator marketing platform. The round terms were not disclosed. The round included a strategic investment from Amorepacific. Additional participants included Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital.
Storika is building an AI-native platform that automates end-to-end influencer marketing for direct-to-consumer brands. The company’s platform is designed to replace manual campaign workflows with an AI orchestration layer that manages the full influencer campaign lifecycle.
Influencer marketing has traditionally required brands to manually identify creators, manage outreach, negotiate terms, coordinate deliverables, and measure campaign results. Storika’s AI orchestrator automates these processes from discovery and personalized outreach to content delivery and performance tracking.
Unlike dashboards that simply surface data for human teams to act on, Storika is built to execute campaigns directly. Its AI orchestrator coordinates specialized agents across each stage of campaign execution and learns from marketer feedback and prior campaign performance to improve over time.
The platform uses a database of more than seven million global creator profiles. It also structures creator, content, brand, and audience relationships in a graph database to identify creator fit beyond follower counts or keyword matching.
Current clients include Amorepacific and Hanpoom, a Korean food and lifestyle e-commerce platform. Storika is increasingly focused on serving U.S. direct-to-consumer beauty and lifestyle brands.
Storika plans to use the funding to advance its AI agent infrastructure and expand its U.S. B2B customer base. The platform is scheduled to go live on July 15 at the Google for Startups Accelerator: Korea Demo Day.
Storika is headquartered in Seattle. The company is positioning its platform as infrastructure for global D2C brands seeking to run creator marketing with greater speed, precision, and repeatability.
KEY QUOTES:
“The era of running influencer campaigns on experience-based judgment and manual, spreadsheet-driven workflows is ending. AI-powered execution is taking its place, and brands that adopt it early will operate with a structural advantage in both cost and speed. With this funding and our July open beta, we are building the infrastructure that allows global D2C brands to run creator marketing with the precision and repeatability of software.”
Brice Lee, CEO of Storika
