L Catterton announced a significant investment in Storyteller Overland, a leading innovator in adventure vehicle manufacturing. RX3 Growth Partners, Wheelhouse, and Virentes Partners Group are also joining L Catterton.
Since its founding in 2018, Storyteller Overland has become a trusted provider of premium Class B RVs and expedition vehicles designed to empower lifelong adventurers to pursue unforgettable journeys. The company sells its vehicles at over 40 dealers across the U.S. and offers adventure gear, accessories, and technology to a loyal community of outdoor lifestyle enthusiasts.
With L Catterton’s funding support, Storyteller Overland will accelerate its product development initiatives, invest in manufacturing capabilities, and enhance its dealer network to serve a growing customer base better. The partnership will also enable Storyteller Overland to explore new opportunities for expansion and innovation within the outdoor adventure market.
L Catterton has experience investing in outdoor brands. And the current and past investments in the space include Pinarello, Getaway, Airxcel, Truck Hero, Heartland RV, and Leslie’s, among others.
KEY QUOTES:
“With its strong product offering, sizable dealer network, and engaged community of adventurers, Storyteller Overland is the clear leader in the adventure vehicle space. In just a few years since its founding, Storyteller Overland has captured considerable market share and has established itself as the new standard of excellence for Class B RVs. We look forward to working with the Storyteller Overland team to continue growing its adventurer community and to help them reach new levels of success.”
– Matt Nugent, a Partner in L Catterton’s Growth Fund
“We are so excited for this brilliant partnership with L Catterton. Their deep expertise in the consumer sector, coupled with their track record of supporting high-growth companies, makes them an ideal partner as we continue to expand our business and bring our vision of adventure to more people around the world.”
– Jeffrey Hunter, CEO of Storyteller Overland
