Strategy Inc. disclosed that it acquired 17,994 bitcoin between March 2 and March 8, continuing its aggressive accumulation of the digital asset as part of its long-running bitcoin treasury strategy. The purchase was reported in a Form 8-K filing dated March 9, 2026.
The acquisition totaled approximately $1.28 billion, with the company paying an average purchase price of about $70,946 per bitcoin during the period. The transaction represents one of the firm’s largest bitcoin purchases in recent weeks and further expands what is already the largest corporate bitcoin treasury globally.
To fund the purchase, Strategy relied primarily on equity issuance. The company raised roughly $899.5 million through sales of its Class A common stock as part of its ongoing at-the-market equity program. The remaining $377.1 million was generated through the sale of its “Stretch” preferred shares, which were issued at a discount to their face value through at-the-market offerings.
The preferred securities are part of Strategy’s broader capital markets strategy designed to support continued bitcoin accumulation while providing investors with alternative yield-oriented exposure tied to the company’s capital structure.
Following the transaction, Strategy reported holding a total of 738,731 bitcoin. The company said its cumulative purchases of bitcoin amount to approximately $56.04 billion, representing the total capital deployed to build its digital asset treasury over time.
Strategy, formerly known as MicroStrategy, has positioned bitcoin as its primary treasury reserve asset. Under the leadership of executive chairman Michael Saylor, the company has consistently expanded its holdings through a mix of operating cash flows and capital markets transactions, including convertible notes, preferred stock, and common equity offerings.
The company’s bitcoin strategy has transformed it from a traditional enterprise analytics software provider into one of the most closely watched corporate vehicles for institutional bitcoin exposure. Strategy’s stock has frequently traded with a strong correlation to bitcoin’s market performance as investors use the shares as a proxy for leveraged exposure to the cryptocurrency.
Strategy continues to frame its capital allocation approach around the long-term appreciation potential of bitcoin, maintaining that the asset represents a superior store of value relative to traditional cash reserves.
The latest purchase underscores the company’s continued commitment to accumulating bitcoin during periods of market volatility while leveraging capital markets to scale its holdings.
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