StrategyCorps Signs Capital Partnership With Estancia

By Amit Chowdhry • Jul 9, 2024

StrategyCorps (a provider of deposit analytics and retail and small business checking-related solutions) and Estancia Capital Partners (a respected lower-middle market private equity firm with a solid investing track record in the financial services industry) announced today that they have successfully closed on a capital partnership.

Estancia is making a significant investment in StrategyCorps (SC), which will drive its growth initiatives including creating new solutions, business development, enhanced client and member services, and targeted strategic acquisitions/partnerships. Based in Nashville, TN, StrategyCorps is a pioneer in checking account optimization and analytics.

StrategyCorps’ innovative approach integrates third-party reward-based offerings for banks and credit unions paired with CheckingScore proprietary data analytics. And the company’s solutions enable financial institutions (FIs) to offer material benefits to their clients and gain extensive insights into serving clients comprehensively. With its two distinct product offerings BaZing and BaZingBiz, StrategyCorps successfully serves nearly 300 FI clients, catering to the needs of retail clients and SMBs.

The deal closed on June 28, 2024. Keefe, Bruyette & Woods, A Stifel Company (KBW), and Bass Berry Sims (BBS) acted as financial and legal advisors to StrategyCorps, respectively. And Estancia selected First Eagle Investments and Andalusian Credit Partners as its capital partners for this investment. Jefferies and Kirkland & Ellis acted as financial and legal advisors to Estancia, respectively.


“In the fiercely competitive banking landscape, being the Primary FI hinges on offering relevant products and exceptional service. Our strategic partnership with Estancia positions StrategyCorps to expand rapidly, evolve our top-performing solutions, and help community and regional FIs outshine mega and digital banks. It also accelerates our client’s ability to generate new revenue, countering the decline of traditional checking-related revenue under regulatory pressure.” 

  • Mike Branton, Chairman and CEO of StrategyCorps

“StrategyCorps has a long and proven track record of optimizing and growing retail and small business customer relationships for their FI clients. StrategyCorps employs its unique approach of combining actionable analytics with modern, enhanced product solutions. We at Estancia are eager and look forward to bringing our experience in financial technology and banking solutions to accelerate growth and enhance the potential of StrategyCorps’ solutions in collaboration with StrategyCorps talented team.”

  • Dana Kurttila, Managing Director at Estancia

“The alignment of interests between Estancia and SC’s management is a key factor in our partnership. We look forward to adding strategic and operational value to SC.”

  • Darrin Jeffries, Managing Director and Chief Operating Officer at Estancia

“In addition to their successful track record as capital partners, Estancia’s approach aligns seamlessly with our culture and corporate values. This alignment is crucial as it ensures that our existing management and strategy stay in place while providing broader ownership opportunities for StrategyCorps employees to reward their performance. Their approach was the difference maker in choosing Estancia versus others we considered.” 

  • Dave Crook, President and Chief Revenue Officer