Strivve and its Credit Union Service Organization subsidiary, Strivve CUSO, have secured an investment led by Chartway Ventures as part of what is expected to be the fintech company’s final capital raise.
Chartway Ventures joins existing strategic investors Velera, formerly known as PSCU/Co-op Solutions, and Reseda Group. The amount of the investment was not disclosed.
Strivve will use the capital to expand its card-on-file placement technology across additional card issuers, online merchants and bill-payment destinations.
The company has intentionally avoided traditional venture capital and private equity financing. Its investor group instead includes financial services executives, family offices, company founders and credit union-affiliated organizations.
Strivve’s Top of Wallet platform and CardLinks technology allow payment cards to be placed at e-commerce and bill-payment sites through digital applications and cardholder communications. The technology is intended to prevent consumers from having to update card information individually with every merchant.
The company has more than 200 active issuer customers and signed agreements covering payment card accounts approaching 100 million. Its directory includes hundreds of merchant and bill-payment sites, and issuers using the platform have achieved card placement success rates of up to 96%.
Strivve believes demand for its technology will increase as consumers increasingly rely on stored payment methods for online purchases. Visa data cited by the company indicates that guest checkout declined from 44% of its e-commerce transactions in 2019 to approximately 16% during fiscal 2025.
KEY QUOTES:
“Meeting members where they are means removing friction and making it easier to engage with their finances in everyday moments. Strivve’s technology does exactly that. Through Chartway Ventures, we’re intentional about investing in innovative, scalable solutions that not only enhance the member experience, but also position our organization and the broader credit union ecosystem for long-term growth.”
“Members shouldn’t have to update their card merchant by merchant. Strivve makes it automatic. Through Chartway Ventures, we invest in solutions that improve the member experience and scale across the credit union ecosystem. Strivve does both.”
Rob Keatts, President of Chartway Ventures and EVP and Chief Growth Officer at Chartway Credit Union
“We’ve built a business designed for sustainable growth, not just headlines. The strategic backing of Velera, Reseda Group and now Chartway Ventures reinforces our belief that fintech can thrive outside of the VC treadmill.”
David Pool, Co-Founder of Strivve
“As more and more spending moves to stored cards at online checkout, the card saved on file is the one that gets used. This investment lets us put more issuers in that position and give their cardholders a simple, secure way to keep their card working across the merchants they use most.”
Chris Hopen, Co-Founder and CEO of Strivve
