StructuredWeb, a market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus Growth Partners. This strategic growth funding will accelerate StructuredWeb’s AI roadmap and expand its global footprint, enabling the company to further capitalize on the massive channel sales market, representing 70% of international commerce. Invictus Co-Founders and Managing Partners John DeLoche and William Nettles have joined StructuredWeb’s Board of Directors in connection with the funding.
This funding comes during a period of exceptional momentum for StructuredWeb, as the company has achieved a 50%+ CAGR over the past three years by enabling enterprises to transform their channel programs into high-performing revenue engines. The company’s AI-based platform, which powers automated and intelligent partner marketing at scale, is now the preferred solution for Fortune 100 and 500 enterprises, generating over $100 billion of channel sales annually through more than 100,000 global channel partners.
StructuredWeb’s advanced ChannelAI platform changes enterprises’ engagement with their partner ecosystems by automating the entire marketing communication lifecycle. And by automating content creation, from email campaigns to call scripts across any language, industry, or business size, StructuredWeb dramatically improves operational efficiency while personalizing content for each partner’s unique needs. This comprehensive approach streamlines marketing operations, reduces costs, and drives higher partner participation in marketing programs, ultimately accelerating demand generation and revenue growth across the channel ecosystem.
Under the leadership of Founder and CEO Daniel Nissan, CRO Steven Kellam, and their dedicated global team, StructuredWeb pioneered new approaches to simplify and streamline communication and collaboration for its customers by leveraging the power of AI. And this strategic deal will fuel several key initiatives, including enhanced AI capabilities for partner engagement, an expanded global market presence, accelerated product development, strengthened customer success programs, and advanced analytics capabilities.
KEY QUOTES:
“Channel sales has reached a critical turning point where AI is transforming how vendors and partners collaborate to drive demand and build pipelines. With Invictus’s support, we are poised to redefine the future of intelligent channel sales and marketing enablement—ensuring that great products succeed by clearly communicating their value to end customers through advanced, AI-driven marketing.”
– Daniel Nissan, Founder and CEO of StructuredWeb
“Artificial intelligence has transformed how enterprises scale their channel sales, which is often their largest go to market motion. StructuredWeb’s ChannelAI technology is leading the way by revolutionizing how enterprises market and collaborate with their partner ecosystems, delivering unprecedented efficiency and ROI. We look forward to working with Daniel and his team to help their customers scale their channel sales programs.”
– John DeLoche, Co-Founder & Managing Partner at Invictus
“StructuredWeb has the most advanced AI-driven platform to enable customers to build effective and engaging channel marketing programs that drive ROI. Invictus looks forward to working with Daniel and the entire StructuredWeb team to accomplish their mission.“
– William Nettles, Co-Founder and Managing Partner at Invictus
