Structurely, an AI-powered sales automation platform built for high-volume, compliance-driven industries, has appointed Corey Welch as chief executive officer, naming a veteran mortgage and fintech operator to lead its next stage of disciplined, industry-focused expansion.
The company said it has spent more than a decade building and refining conversational AI for demanding verticals, with deep roots in real estate and home improvement and deployments in large-scale, regulated environments where performance, accuracy, and trust are critical. Structurely positions its platform as industry-specific AI infrastructure that helps revenue teams engage, qualify, and convert consumers at scale, drawing on deep conversational data and a proven performance history.
Welch brings more than a decade of leadership experience across mortgage and financial technology, with a career centered on scaling revenue organizations and modernizing sales operations in complex, data-intensive settings. His background includes roles as vice president at Rapid Finance and senior director at Quicken Loans, where he worked with lending leaders to deploy technology at an operational scale.
Structurely also highlighted Welch’s involvement in the company’s direction following its acquisition by CapStone Holdings Inc. The company said Welch served as a partner in the transaction and worked alongside the team to evaluate product maturity, data depth, and long-term market positioning, with his CEO appointment formalizing that role and reinforcing an operator-led approach to leadership.
Under Welch, Structurely said it will focus on deepening capabilities in its most demanding verticals, strengthening enterprise integrations, and advancing its AI platform to support complex, end-to-end sales and servicing workflows. Structurely operates as a company of CapStone Holdings Inc., which it describes as a diversified investment firm focused on building durable, long-term businesses through disciplined capital allocation and operator-led growth.
KEY QUOTES
“This industry doesn’t need surface-level AI tools—it needs infrastructure built by people who understand how these businesses actually operate,” said Welch. “Structurely has been battle-tested for years in real production environments. As CEO, my focus is disciplined execution: continuing to invest in the platform, strengthening trust with enterprise partners, and building technology that delivers real, measurable value in the most demanding sales environments.”
Corey Welch, Chief Executive Officer, Structurely
“Corey’s track record—both at Rocket Mortgage and in leading Rapid Finance through a $1 billion exit—speaks to the rigor, discipline, and vision he brings to financial services,” said Nathan Joens, Co-Founder and Chief Innovation Officer of Structurely. “That’s exactly what Structurely needs at this stage. Corey understands the realities of operating inside complex, regulated industries and brings that expertise to a platform we’ve spent more than a decade building.”
Nathan Joens, Co-Founder and Chief Innovation Officer, Structurely
“Corey brings rare credibility as both an operator and a technology leader,” said Chao Sun, Vice President of Investments for CapStone Holdings. “He understands how AI must perform in real-world environments—across workflows, compliance, and customer experience. His leadership positions Structurely to continue building durable, industry-specific infrastructure.”
Chao Sun, Vice President of Investments, CapStone Holdings
