Sunday – a leading provider of environmentally responsible lawn care products – announced that it has raised $25 million in funding from S2G Investments. This funding round will help drive Sunday’s expansion, enabling the company to scale operations and further its mission of making eco-friendly lawn care the new norm. It will also support research and development, broadening Sunday’s product lineup and enhancing its ability to serve more consumers nationwide.
S2G’s investment highlights the growing demand for science-backed alternatives to traditional, chemical-heavy lawn care. And as homeowners become increasingly aware of the environmental and health impact of synthetic fertilizers and pesticides, Sunday has emerged as a category leader by leveraging data-driven customization, natural ingredients, and a direct-to-consumer model, while also expanding their presence at big-box retailers like Target, Home Depot, and Walmart.
The lawn and garden industry is wide as the U.S. has over 40 million acres of turfgrass, making it the third largest crop in the country. And unlike traditional lawn care brands that employ a one-size-fits-all and blanket coverage strategy, Sunday utilizes data on local soil composition, climate, and yard size to deliver precision solutions tailored to each customer’s lawn. This method not only enhances lawn health but also minimizes environmental and health impacts.
KEY QUOTES:
“Lawn care shouldn’t come at the expense of our health or the environment. At Sunday, we’ve reimagined what’s possible—making sustainable, science-backed solutions easy and accessible for everyone. This investment from S2G will allow us to accelerate innovation, expand our retail presence, and continue empowering homeowners to care for their outdoor spaces in a way that’s better for their families and the planet.”
- Coulter Lewis, CEO and Co-Founder of Sunday
“The consumer lawn and garden space is ripe for disruption and we believe Sunday is leading the charge with its data-driven, customized approach. By moving away from a one-size-fits-all model, Sunday is delivering smarter, more sustainable solutions that align with modern homeowner priorities. We’re excited to support Sunday’s growth and bring meaningful innovation to this category.”
- Matthew Walker, Managing Director at S2G
