Sunnybrook Foundation has launched You’re The Reason, a historic $1 billion fundraising campaign, the largest in the hospital’s history, with more than $500 million already secured toward its goal.
The campaign is designed to accelerate innovation and expand Sunnybrook’s ability to deliver specialized and life-saving care. Funding will support leading clinicians and researchers, advance clinical trials, invest in next-generation technology and infrastructure, and help plan a new Critical Care Centre at Sunnybrook’s Bayview Campus.
Sunnybrook cares for more than 1.1 million patients annually and is Canada’s largest trauma centre. The hospital provides specialized treatment for heart attacks, strokes, cancer, traumatic injuries, high-risk pregnancies, and other complex conditions. As health care demands continue to grow and become increasingly complex, the campaign aims to ensure Sunnybrook remains at the forefront of care delivery and medical innovation.
The campaign is centered around four strategic priorities:
- Local To Global Leaders – Supporting world-class clinicians, researchers, educators, and future health-care leaders.
- Integrated Spaces, Tools & Data – Investing in advanced imaging, surgical robotics, AI-powered systems, precision technologies, and modernized clinical spaces.
- Research Is Care – Expanding research and clinical trials that accelerate the development of new treatments and improve patient outcomes.
- Campus Transformation – Advancing plans for a new Critical Care Centre to address growing demand for critical care services across Ontario.
According to Sunnybrook, critical care demand has increased by more than 80% over the past decade and is projected to grow another 40% over the next 10 years. The planned Critical Care Centre will bring together specialized resources and multidisciplinary teams to enhance care delivery during the most urgent medical situations.
Originally established as a military hospital serving soldiers returning from World War II, Sunnybrook has evolved into one of Canada’s leading academic health sciences centres while maintaining strong ties to Veterans’ care and the Canadian Armed Forces. The hospital is affiliated with the University of Toronto and employs more than 16,000 staff, learners, and volunteers.
Sunnybrook Foundation said the campaign reflects the critical role donors, patients, and Team Sunnybrook play in helping the organization achieve medical breakthroughs and deliver exceptional care.
KEY QUOTES:
“This campaign represents a defining moment for Sunnybrook and for health care. Our purpose is to fuel the ambition of the hospital. What we choose to do together now will determine how far we can go in delivering exceptional care for the communities that rely on us. When we accomplish this campaign, Sunnybrook will be stronger because of the donors who made it possible.”
Kelly Cole, President & CEO, Sunnybrook Foundation
“There’s a reason people come to Sunnybrook. When it matters most, when the stakes are highest, when someone needs their best possible chance, this is where they come. Sunnybrook is not waiting for the future; we are inventing it. You’re The Reason is our chance to make a generational leap.”
Dr. Andy Smith, President & CEO, Sunnybrook Health Sciences Centre
