SuperCircle announced that it has raised $24 million in Series A financing to scale its AI-driven operating system designed to help retailers manage and monetize textile waste. The funding round was led by Foundry, with participation from BBG Ventures, Renewal Fund, and Elemental Impact.
The funding will support technology expansion, deeper supply chain integrations, an expanded logistics footprint, and broader enterprise retailer onboarding.
The company, based in New York, has positioned itself as the central infrastructure layer for retail end-of-life processing. Retailers currently discard an estimated $163 billion in unsold inventory each year, and more than 85 percent of textiles end up in landfills or incinerators. SuperCircle’s platform aims to replace these losses with profitable pathways while helping brands comply with emerging Extended Producer Responsibility regulations.
SuperCircle works with more than 75 partners, including J.Crew, GUESS, Reformation, FIGS, and Parachute Home, supporting both consumer trade-in programs and large-scale reverse logistics operations across stores and distribution centers. Its technology analyzes over 50 data points per item to generate a digital twin, then routes goods to the most profitable and sustainable next-life option through more than 50 reuse and recycling streams.
The company’s proprietary sortation engine is designed to reduce write-downs, lower waste handling costs, and unlock incremental revenue streams across post-consumer and post-industrial product flows. SuperCircle says its growing dataset is strengthening the accuracy and financial impact of its item-level decisioning model over time, enabling retailers to maximize the long-term value of every textile produced.
With the new funding, SuperCircle plans to accelerate product development and expand the digital and physical infrastructure needed to support circular supply chains. The company has already diverted more than 6 million textiles from landfill and is targeting more than 1 billion by the end of the decade.
SuperCircle’s mission is to establish a scalable, profitable, and transparent operating system for retail end-of-life management. Its technology routes apparel, footwear, accessories, home textiles, and health textiles to optimal downstream outcomes, with an industry-leading share going to fiber-to-fiber recycling and none sent to landfill.
KEY QUOTES
“In my early career inside major retail supply chains, I saw firsthand how much product was written off or discarded annually, garnering only pennies on the dollar because there were no better, viable end-of-life pathways. We built SuperCircle to give retailers a scalable, financially sound system for end-of-life, enabling value generation from textiles long after purchase via consumer trade-in, and drastically reducing supply chain losses on excess, damages, and returns — capturing maximum value from every t-shirt, sneaker, sheet set, and handbag produced.”
Chloe Songer, CEO and Co-founder of SuperCircle
“Retail needs a turnkey system that flips the script on its waste reckoning — turning would-be cost centers into revenue streams. SuperCircle has built the digital infrastructure to move the industry beyond incremental fixes and point solutions, enabling an entirely new system at scale.”
Nisha Dua, Managing Partner, BBG Ventures
“SuperCircle is giving retailers unprecedented visibility and control at end-of-life, an area historically dominated by opaque, low-value liquidation. Their platform is the new industry standard for waste management infrastructure, delivering regulatory readiness, measurable impact, and profitable financial outcomes.”
Jaclyn Hester, Partner, Foundry
