- Superfiliate announced that it has raised $3 million.
Superfiliate – a software platform company that is “supercharging” brands word of mouth marketing channels through co-branded landing pages across their best customers, influencers, ambassadors, and affiliates – announced the closing of a $3 million seed funding round led by Hawke Ventures and Vanterra Ventures with participation from R2 Ventures, Revolution’s Rise of the Rest Seed Fund, Sandbox Studio Investments, Nik Sharma of Sharma Brands, Ben Zises, founder of Super Angel, and Jesse Pujji, founder of Ampush and Khahani, and Piersen Krass, founder of Lunar Solar Group.
Last year, affiliate marketing accounted for 16% of all online purchases in the U.S. And Superfiliate is offering tools beyond legacy affiliate links and referral codes, which have been historically used to simply track attribution and turns them into fully personalized shopping experiences to drive sales and boost site conversion. And by doing this, creators and customers speaking on behalf of a brand no longer disappear from the buying experience beyond the link, but sends their audiences to a landing page where they are able to tell their brand story, curate their favorite products, and get paid for the sales they generate.
The scalable personalization and customization of the product-sharing experience have raised conversion rates by over 20% while helping deepen the sense of partnership between brands and their creators and customers. Brands have been able to succeed with static shops in the past because nearly all traffic and revenue came from traditional paid media channels. But with headwinds in the paid acquisition model, brands have to diversify acquisition across a number of channels, with Superfiliate enabling them to optimize the conversion funnel for each unique source of traffic.
Founded less than 2 years ago by Anders Bill and Andy Cloyd, the company is working with some of the top e-commerce merchants, including MudWTR, Florence By Mills, Beam, and Hiya Health.
KEY QUOTES:
“With the rise of the creator economy and proliferation of short-form video, the way people discover products and shop has transformed entirely in the last five years, but the technology at a brand’s disposal has not evolved in step. We’re building a platform native to new e-commerce paradigms that empower creators and help brands consolidate disparate tools into one easy-to-use app that is consistent with the brand aesthetic that merchants spend years crafting.”
— CEO of Superfiliate Andy Cloyd
“Superfiliate has created something incredibly needed and special. Companies are quickly trying to identify how to maximize their returns on their marketing, and what Superfiliate has created is a great answer to that need. We are very excited to be a part of that journey.”
— Erik Huberman, CEO and Founder of Hawke Media
