Supergut, a leading gut health and GLP-1 nutrition brand, announced the closing of a significant minority growth investment. To support this next chapter, Tracey Warner Halama, former CEO of Vital Proteins and industry veteran, will join Supergut as CEO. This funding round was led by Full Frame Growth Partners. And other participants in the investment include Supergut founding investor Dave Friedberg via The Production Board along with Cultivian Sandbox, Strand Equity, Access Capital, Alpha Edison, LivWell Ventures, and Rocana Ventures. Full Frame Founder & Managing Partner Bader Alam will join the board of directors.
In this next growth phase, Supergut will focus on product innovation, expanding into new retail placements, and hiring top-tier talent to build out their team. And Marc Washington, Supergut’s founder, will assume the role of Executive Chairman to continue driving the brand’s strategic expansion and reinforce its foundation in science-based innovation. Seasoned CPG executive and Full Frame Operating Partner Tracey Warner Halama will serve as CEO and join the board. Warner Halama will bring her impressive background as former President and CEO of Vital Proteins, which she scaled from launch to full acquisition and integration into Nestlé Health Science.
In the last year, Supergut achieved 172% growth while launching in retail and expanding to over 5,000 brick-and-mortar stores, from Erewhon to top retailers, including Target, Sprouts, GNC, and Vitamin Shoppe. Supergut attributes its strong momentum to its GLP-1 booster product, an unflavored powder including 6g per serving of a patented prebiotic fiber blend that can be mixed with any food or beverage. This product, along with the broader product line—including prebiotic bars and shakes—have gained significant interest from both consumers and retailers alike. Supergut remains the only gut health nutrition brand whose products have been shown in a rigorous gold-standard, peer-reviewed and published clinical study to control cravings, support gut health, reduce blood sugar levels and sustain energy levels.
KEY QUOTES:
“Supergut has always been about more than just products—I founded the company in my sister’s memory to empower people to take control of their health through the science of the gut microbiome. I’m excited to partner with Tracey in bringing her proven leadership and experience building iconic wellness brands to amplify our bold mission at Supergut. In addition, Bader has helped shepherd several successful consumer investments over the last decade and I’m thrilled to have him join as our lead investor in this round.”
– Marc Washington
“Supergut has all the makings to create a legacy brand; a science foundation that legitimizes the prebiotic, fiber-rich supplement; growing brand awareness with national distribution at leading retailers; and mission-driven purpose. Adding the strong tailwinds of both GLP-1 and fiber as categories, Supergut is well poised for exceptional growth in the coming years, and I’m honored to lead the next chapter.”
– Warner Halama
“Gut health and GLP-1 nutrition are two consumer megatrends that continue to pick up steam. Supergut is at the forefront of these movements with a leading brand and accessible products powered by prebiotic fiber that can easily fit into one’s daily routine.”
– Bader Alam, of Full Frame Growth Partners
