Superlogic, an innovator in experiential rewards technology, announced a first closing of $13.7 million in its Series A funding round. Powerledger led this funding round and also saw participation from prominent investors, including Sangha Capital, 10SQ, Nima Capital, Actai Unicorn Fund, Hyla Liquid Venture Fund, Liquid 2 Ventures. Other Superlogic investors also include leading enterprises and blockchain funds like Amex Ventures, Galaxy Interactive, Mirabaud Lifestyle Impact and Innovation, Recharge Capital, Dispersion Capital, Sanctor Capital and more.
The funding boosts Superlogic’s total equity funding to over $21 million, accelerating the company’s mission of transforming consumer engagement by providing next-gen rewards technology and “money-can’t-buy” experiences at scale to top global brands.
Superlogic’s platform utilizes AI-based insights to connect customers with experiences tailored to their interests. Whether it’s courtside seats to an NBA Finals game, tickets to exclusive music festivals, private dining with world-renowned chefs, or cultural deep-dives like a behind-the-scenes look at a Broadway production, Superlogic offers experiential inventory at scale to some of the world’s top loyalty programs via seamless API integration, or turn-key white-labeled platform, enabling brands to deliver personalized programs that increase loyalty and drive deeper engagement.
This funding round comes as Superlogic expands its platform capabilities and scales its partnerships, powering loyalty programs for global enterprises. And Dr. Jemma Green, Executive Chairman of Powerledger, and best-selling author of the transformative book, Empathy and Understanding In Business, will be joining industry leaders including Stephen Cooper, previously CEO of Warner Music Group, on Superlogic’s board of directors. And Dr. Green will bring a unique perspective to the board, guiding Superlogic in integrating environmental accountability into loyalty programs, opening up new opportunities for brands and consumers to embrace sustainability.
KEY QUOTES:
“Experiential is the new frontier of loyalty. Superlogic is the first company to deliver both unmatched experience inventory at scale AND next-gen engagement technology to major brands. This investment is a testament to the transformative potential of our platform. With this funding, we’re ready to meet the market demand, and bring our next-gen technology and experiences to tens of millions more consumers.”
- Lin Dai, CEO and Co-Founder of Superlogic
“We see incredible potential in transforming consumer behavior through meaningful rewards, and we’re thrilled to support a company like Superlogic that’s redefining experiential engagement. I’m excited to join the board and I look forward to working with Lin and the Superlogic team to create new loyalty experiences that’s not just effortless but also impactful for brands and consumers.”
- Dr. Jemma Green, CEO and Co-founder of Powerledger
