Superlogic is a technology company that transforms traditional customer loyalty programs into “experiential rewards” platforms. Rather than just offering discounts or points for products, Superlogic helps brands give their customers access to unique, “money-can’t-buy” experiences like VIP concert tickets, courtside seats at sports events, or exclusive dining experiences. Pulse 2.0 interviewed Superlogic co-founder and CEO Lin Dai to gain a deeper understanding of the company.
Lin Dai’s Background
What is Lin Dai’s background? Dai said:
“I’m an entrepreneur and digital executive with a passion for building technology that brings meaningful consumer engagement. As the CEO and co-founder of Superlogic, I’m leading the charge in reshaping consumer engagement and loyalty through next-gen experiential rewards technology. We help Fortune 500 brands like American Express and Warner Music Group transform how they attract, engage and retain customers by helping them offer “money can’t buy” VIP experiences at scale instead of just point-based rewards and discounts. We also just announced the launch of Bookit.com, a direct-to-consumer, next-gen platform that exponentially rewards consumers for booking coveted travel and entertainment experiences and purchasing premium retail products.”
“Before Superlogic, I co-founded TAP Network, a rewards technology company powering rewards programs for major enterprises. I also co-founded OneOf, a consumer-focused Web3 platform building interactive fan communities for artists including Doja Cat and the Notorious BIG and consumer brands including Gatorade, the Grammy Awards, and more.”
“Earlier in my career, I played a key role in building digital strategies at HOT97, launched Loud Digital, and helped scale social video app Keek to 75 million users through partnerships with the World Cup, Formula One, MTV VMAs, iHeartRadio, Live Nation, and more. At Alloy, I worked on digital strategies for iconic entertainment brands like Gossip Girl, Vampire Diaries, and Pretty Little Liars.”
Formation Of The Company
How did the idea for the company come together? Dai shared:
“We saw a huge gap in the loyalty space. Traditional rewards programs weren’t keeping up with what consumers actually wanted. Billions of dollars in points were left unredeemed because the rewards weren’t exciting. Why limit rewards to redeeming merchandise when they could unlock once-in-a-lifetime experiences?”
“We knew there had to be a better way. So we started building Superlogic with technology that gives brands the ability to offer VIP experiences at scale while making it easy for consumers to actually use their points in ways that feel exciting and valuable. Today, we work closely with some of the biggest brands in the world to bring this vision to life, helping them turn loyalty into something people genuinely care about.”
Core Products
What are the company’s core products and features? Dai explained:
“Superlogic reinvents loyalty programs by offering consumers a better way to redeem their points. There are over $25 billion worth of unused loyalty points sitting in accounts and on corporate balance sheets. We unlock those points, offering people once-in-a-lifetime experiences across music, sports, dining and travel that they can’t get anywhere else.
How it works:
- Superlogic integrates with major brands, allowing customers to use their points (or cash and crypto) for experiences like courtside NBA Finals tickets or private dining experiences with Michelin-starred chefs.
- We manage the entire process – from curating thousands of VIP experiences globally, to providing the technology that manages inventory and handles points redemption, to providing white-glove customer support to brands who need it.
- Our network spans over 2 million merchants, making it the largest experience marketplace of its kind.
Consumers today, especially younger generations, value experiences over traditional rewards. Our platform enables brands to create deeper emotional connections with their customers, turning them into lifelong advocates.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Dai noted:
“We began developing our technology back in 2017, building next-gen blockchain-powered infrastructures for major brands’ rewards programs. We realized that rewards points were a burden for companies as they created liabilities, sitting unused on their balance sheets. Superlogic solves this by offering consumers better redemption options while allowing brands to provide thousands of VIP experiences at the click of a button – without the cost and complexity of building a network like this themselves.”
“We’re scaling fast. We’re launching multiple major programs this year, expanding our operations and product capabilities to support the growing demand.”
Significant Milestones
What have been some of the company’s most significant milestones? Dai cited:
“One of our most recent and biggest milestones was closing our $13.7 million Series A funding round, which cemented our presence in the experiential rewards space and gave us the firepower to scale further. With this funding, we’ve doubled down on our core mission of transforming how consumers use rewards points, and also launched Bookit.com, our direct-to-consumer platform that exponentially rewards consumers when they book travel (hotel/cruises/airfare) and VIP experiences, or purchase premium retail goods. Bookit.com allows users to earn up to 30% on every trip.”
“Bookit provides access to over 2 million hotel stays, cruises, flights, car rentals, and top retail brands, but what really sets it apart is its curated selection of VIP experiences such as NBA Finals courtside seats, behind-the-scenes Broadway access, and exclusive dining with Michelin-star chefs. Consumers can now redeem their points, cash, or even crypto for once-in-a-lifetime experiences all while earning rewards to do more!”
Experiences Available On Bookit
Could you share some of the experiences available on Bookit? Dai highlighted:
“Absolutely. With Bookit, customers can redeem or purchase truly unique experiences, such as planning the most exciting event or their lifelong dream activity in their dream location, redeem top shelf wines and high-end luxury goods, book a 5-star hotel and earn rewards for every night of their stay. These are just a few examples of the offerings. The best part? Anyone can browse and access these VIP experiences, making the program open and accessible to a wider audience, not just those with traditional loyalty points. With our launch of Bookit.com, users can earn 30% back on their purchases. At checkout customers have the option to pay with cash/card or connect their crypto wallet and pay with one of 3,000 different tokens accepted on the platform.”
Differentiation From The Competition
What differentiates the company from its competition? Dai affirmed:
“Most loyalty programs are stuck in the past, offering the same old redemption options that don’t excite people anymore. Superlogic changes that. We’ve built technology that acts like a “currency exchange” for rewards, letting consumers use almost any type of loyalty point to access once-in-a-lifetime experiences, whether that’s a stay at the Grand Luxe Riviera Maya in Mexico or a private dining experience with a Michelin-star chef.”
“What sets us apart is our ability to do this at scale. We’re not just offering a handful of perks, we’ve secured an extensive network of VIP experiences and built the infrastructure that makes it seamless for brands to integrate. That’s why industry leaders, including American Express and Warner Music Group, trust us to power their next-generation rewards.”
Future Goals
What are the company’s primary goals for the future? Dai concluded:
“Our vision is to keep expanding the experiential rewards space, staying ahead of the curve with innovative solutions that offer consumers the best and most exclusive experiences. We’ve already seen tremendous success with Superlogic’s platform, transforming how loyalty programs work by offering curated, VIP experiences and a powerful points redemption platform instead of just another product or hotel stay.”
“Our goal is to help brands simplify and optimize their reward systems, turning loyalty from a transactional point-based game into something much more valuable. With the launch of Bookit, we’re making this vision a reality by offering once-in-a-lifetime experiences that anyone can access, including earning 30% back, 10X rewards on travel, premium retail brands, and VIP access to the hottest concerts, sports events, and dining. The future of rewards isn’t about collecting points for generic items; it’s about creating meaningful, unforgettable experiences that truly connect consumers to the brands they love. That’s the world we’re building, and it’s only just beginning.”
