SuperOrdinary – the fast-growing global brand accelerator and expert in establishing and scaling brands in international and domestic channels – recently announced the completion of a $58 million Series B fundraising, bringing the company’s valuation to over $800 million. The investors in Series B included Manzanita, Puig, Demira Gate, Upper90, and SuperOrdinary founder and CEO Julian Reis.
The funding proceeds will deepen SuperOrdinary’s capabilities and ensure continued sustainable growth and expansion. And the company plans to invest further in global live-streaming capabilities, Amazon account management and brand protection services, and its creator monetization platform. These investments will continue to drive the company’s ability to connect brands, consumers, and creators worldwide.
The Series B funding comes at a period of strong 30% annual revenue growth for SuperOrdinary – which is being driven by significant expansion in the US, continued investment in marketing and branding capabilities in Asia, and the development of SuperOrdinary’s engineering team, which has tripled in size throughout the last year. And SuperOrdinary is rapidly growing its creator economy business, which has grown 12 times since last year following the acquisition of creator monetization startup Fanfix. Next year, SuperOrdinary expects to grow by more than 40% and reach $350 million in revenue, bringing the company to profitability.
SuperOrdinary launched in 2018 as a one-stop global growth partner – facilitating international expansion for best-in-class personal care brands. Since then, the company has expanded its services to include Amazon management and brand & creator partnerships.
KEY QUOTE:
“We are thrilled to announce the closing of our Series B round and share our latest valuation, which brings us close to one of our day-one goals of becoming a unicorn company. Despite the current market challenges in the U.S. and China, we have continued to prove our value to brands across the globe, helping them scale via international expansion, creator partnerships, and Amazon growth, and we are excited to continue accelerating brands across a multitude of channels as a result of this new funding.”
- SuperOrdinary Founder & CEO Julian Reis
