SupplyLogic, a provider of marketing execution services for enterprise organizations, has appointed Steve Kremser as chief executive officer, effective immediately.
The leadership change marks a transition for the company’s founder, Kevin Sherlock, who will move into the role of executive chairman. In that position, Sherlock will continue to support the company’s strategic direction and governance while working with leadership to guide SupplyLogic’s long-term growth.
The appointment comes as SupplyLogic positions itself for its next phase of expansion. Over the past several months, the company has focused on sharpening operational execution, investing in its core vertical markets, and strengthening its relationships with enterprise customers that rely on SupplyLogic as a strategic partner.
Kremser brings more than two decades of leadership experience and a track record of driving revenue growth through operational discipline and customer-focused strategies. He most recently served as chief executive officer of Array Marketing, where he led the company’s transformation and expansion while strengthening its customer engagement model.
Earlier in his career, Kremser held senior leadership roles at Acosta Sales & Marketing, including chief operating officer, where he oversaw multiple global divisions and managed the strategic, commercial, and operational performance of a large portfolio of businesses. Before that, he was a partner at Boston Consulting Group, advising global consumer brands on growth strategy, mergers and acquisitions, digital transformation, and sales-force effectiveness.
Under Kremser’s leadership, SupplyLogic plans to continue emphasizing operational excellence while expanding its capabilities to support large enterprise brands with complex marketing execution needs. The company’s strategy centers on connecting people, processes, and technology to optimize brand execution and deliver measurable results for clients.
SupplyLogic provides managed services solutions for print and branded merchandise programs across multi-location networks. The company works with enterprise organizations across industries including foodservice and quick-service restaurants, finance, healthcare, hospitality, retail, and manufacturing.
With more than 35 years of experience, SupplyLogic aims to help marketing teams streamline complex operational workflows, improve sourcing leverage, and gain full visibility into marketing spend while accelerating speed to market.
KEY QUOTES:
“SupplyLogic is positioned for its next phase of growth, and Steve is a CEO with the expertise and vision to capitalize on our momentum. Over the past several months, our employees sharpened our execution, invested in our core verticals, and refocused our operations on enterprise customers who rely on us as a strategic partner. Steve brings a proven track record of success and the customer-centric mindset needed to accelerate our performance and growth.”
Kevin Sherlock, Founder And Executive Chairman, SupplyLogic
“SupplyLogic has built a trusted reputation with enterprise customers and a clear strategy centered on delivering operational excellence to support their complex marketing needs. Our foundation is strong, our focus is right, and the opportunity ahead is significant. Enterprise organizations need a partner who understands the complexity of their business. I look forward to collaborating with our team to deepen partnerships, expand our capabilities, and deliver results that matter for our customers and stakeholders.”
Steve Kremser, Chief Executive Officer, SupplyLogic
