Supreme Group, which is backed by the private equity firm Trinity Hunt Partners, announced the acquisition of Curator24, a marketing and advertising agency specializing in innovative solutions for healthcare companies. Fairmount Partners acted as the exclusive financial advisor to Curator24.
Curator24 offers strategic branding, innovative marketing solutions, and digital expertise to healthcare clients. And the firm’s leadership, including founder and president Shannon Carlson, will continue to lead theagency’s vision and operations, with the organization maintaining its established brand and operating as a standalone entity within Supreme Group.
Curator24 is the sixth agency joining Supreme’s growing strategic platform dedicated to providing best-in-class marketing and communications services to various healthcare and life sciences companies. And Supreme Group was formed following Trinity Hunt’s majority investment in the digital agency Supreme Optimization in March 2023.
Executive Team Changes
Supreme also announced the appointments of industry experts Krysta Pellegrino as Chief Growth Officer and Britt Thompson as Chief Commercial Officer.
These appointments round out Supreme Group’s executive team and reinforces the company’s strategic focus on scaling growth and expanding commercial operations to meet the evolving needs of clients better.
Pellegrino has been named Chief Growth Officer at Supreme Group. And she previously spent seven years as Chief Client Officer at Health+Commerce, where she played a pivotal role in building the integrated communications agency by broadening its services and client portfolio, expanding and developing its team, and helping shape its strategic growth plan. In her new position, Pellegrino will drive growth initiatives and further align Supreme Group’s offerings with the complex needs of the life sciences sector. Before joining Health+Commerce, Pellegrino served in senior communications roles at Abbott Vision and Genentech/Roche.
Thompson joins Supreme Group as Chief Commercial Officer with over 15 years of leadership experience in healthcare marketing, strategy and growth. And she most recently served as Executive Vice President of Corporate and Commercial Strategy at global health communications agency Inizio Evoke, where she played a pivotal role in aligning platform agencies and driving initiatives that maximized revenue potential across the business. In her new role, she will be leading the development and execution of Supreme Group’s overarching business strategy to ensure sustained commercial success. Before joining Supreme Group, Thompson held senior commercial positions at leading pharmaceutical and life sciences agencies, including BGB Group and Evoke Group.
Executive Team Changes
Supreme also announced the appointments of industry experts Krysta Pellegrino as Chief Growth Officer and Britt Thompson as Chief Commercial Officer.
These appointments round out Supreme Group’s executive team and reinforce the company’s strategic focus on scaling growth and expanding commercial operations to meet the evolving needs of clients better.
Pellegrino has been named Chief Growth Officer at Supreme Group. And she previously spent seven years as Chief Client Officer at Health+Commerce, where she played a pivotal role in building the integrated communications agency by broadening its services and client portfolio, expanding and developing its team, and helping shape its strategic growth plan. In her new position, Pellegrino will drive growth initiatives and further align Supreme Group’s offerings with the complex needs of the life sciences sector. Before joining Health+Commerce, Pellegrino served in senior communications roles at Abbott Vision and Genentech/Roche.
Thompson joins Supreme Group as Chief Commercial Officer with over 15 years of leadership experience in healthcare marketing, strategy and growth. And she most recently served as Executive Vice President of Corporate and Commercial Strategy at global health communications agency Inizio Evoke, where she played a pivotal role in aligning platform agencies and driving initiatives that maximized revenue potential across the business. In her new role, she will lead the development and execution of Supreme Group’s overarching business strategy to ensure sustained commercial success. Before joining Supreme Group, Thompson held senior commercial positions at leading pharmaceutical and life sciences agencies, including BGB Group and Evoke Group.
Along with the executive appointments at Supreme Group, Nicole Beckstrand, Executive Vice President at Health+Commerce, will assume the role of Chief Client Officer at the agency. A four-year veteran of Health+Commerce, Beckstrand has played a key role in expanding the agency’s capabilities and roster of industry-leading, commercial-stage clients.
Michelle Toscas also joined Health+Commerce as managing director and leadership team member. Toscas brings three decades of experience, including senior roles at Real Chemistry and Edelman, where she led strategic communications for some of the world’s leading pharmaceutical and biotech companies.
KEY QUOTES (CURATOR 24 DEAL):
“We’re thrilled to welcome Curator24 to the Supreme Group family, marking an exciting milestone as we surpass 200 team members—an incredible achievement in under two years. In just six years, Curator24 has built a highly respected organization, serving top-tier healthcare clients with an impressive track record of growth and measurable results. Their journey is only beginning, and we’re proud to support their continued success while offering their exceptional services—including world-class creative, branding, and targeted campaigns for both HCPs and patients—to our expanding client portfolio.”
– Tom Donnelly, CEO of Supreme Group
“This marks an exciting new chapter for Curator24,” said Carlson. “Partnering with Supreme Group unlocks enhanced resources, new areas of expertise, and exceptional growth opportunities for both our clients and team. We’re thrilled to collaborate with Tom and the entire Supreme Group team, who share our vision, dedication to excellence, unwavering commitment to client success, and passion for fostering a strong, people-first culture.”
– Curator24 founder and president Shannon Carlson
KEY QUOTE (EXECUTIVE TEAM CHANGES):
“Britt and Krysta join the Supreme Group executive team at a pivotal time, bringing the leadership, passion and expertise to propel our next phase of growth. We’re focused on creating a platform that delivers seamless, integrated marketing and communications solutions, helping pharma, biotech, and life sciences clients thrive in complex markets. This year’s exceptional growth has broadened our reach, capabilities and client relationships, strengthening our ability to drive meaningful results for clients across the industry.”
– Tom Donnelly, CEO of Supreme Group
