Supreme Group, a marketing and communications platform for healthcare and life sciences, has acquired Broth, a science-first creative agency focused on evidence-driven strategy and creative work in complex therapeutic areas.
The deal adds scientific rigor to Supreme Group’s Brand + Creative service vertical, bolstering the platform’s ability to translate clinical and scientific complexity into campaigns intended to resonate with healthcare professionals, patients, and key decision-makers. Supreme Group said the acquisition strengthens its support for brands navigating regulatory scrutiny and intricate clinical data by pairing strategic precision and scientific discipline with creative execution.
Broth, founded in 2018, is known for work across gene therapy, hematology/oncology, immunology, and rare disease, with emphasis on early positioning, launch strategy, and pre-clinical storytelling. The agency also serves as agency of record for pharma and biotech brands that require sustained scientific stewardship throughout the product lifecycle, offering services spanning strategic development, creative design, customer experience, and tactical execution, with a deep focus on digital and multimedia integration.
Following the transaction, Broth will operate as a portfolio brand within Supreme Group’s Brand + Creative vertical, alongside the platform’s other offerings across PR + Communications and Performance Digital + Technology. Supreme Group said Broth clients will gain access to shared technology, AI-driven insights through the company’s proprietary Supreme Intelligence platform, and creative talent across the broader organization.
Support: Edgemont Partners served as exclusive financial advisor to Broth on the transaction. Supreme Group is backed by Trinity Hunt Partners.
KEY QUOTES:
“Broth was built on the belief that great healthcare marketing starts with respect for science. Joining Supreme Group allows us to scale our impact while staying true to our core principles as an agency that is rooted in science, driven by passion, and built to deliver.”
Elizabeth Yi, PhD, Founder, Broth
“Broth offers a special combination of creativity and scientific depth. Their ability to decode complex science and shape it into clear, credible narratives meaningfully expands our Brand + Creative capabilities and further enhances our ability to support healthcare brands during healthcare commercialization, when accuracy and trust matter most.”
Tom Donnelly, Chief Executive Officer, Supreme Group
