Swap, an e-commerce operating system (OS) that connects operations on one platform for e-commerce brands, announced a $40 million Series B led by ICONIQ Growth, with participation from prior lead investors Cherry Ventures, QED Investors, and 9900 Capital. With this funding, Swap will enhance its dominance in the U.K. market, accelerate expansion into the U.S. and EU, and open new regions, including Australia and Canada. Swap also plans to penetrate underserved verticals like beauty, home goods, and consumer technology.
The funding will enable Swap to grow its team and launch cutting-edge products, including Swap Inventory. And this new offering connects the dots across Swap’s products and the merchant journey, providing its customers with sophisticated pricing modeling and smart AI-driven recommendations around restocking and replenishment.
Swap Inventory will enable the most accurate forecasting on the market embedded into all of a company’s operations: stock management, demand forecasting, inventory tracking, AI insights and recommendations, AI-powered trend data, and historical data analysis. And by seamlessly connecting every key operation in the merchant journey, Swap drives unmatched efficiency and growth for brands while leveraging previously unattainable data and analytics to unlock value. As a byproduct of Swap’s integrated product strategy, brands can replace multiple-point solutions under one e-commerce OS.
This funding positions Swap as the first platform to connect all operational workflows, transforming the future of global commerce and providing unprecedented control and growth for the brands it works with. Its model simplifies the management of duties, taxes, and fees while giving merchants greater control over cash flow and shipping, resolving critical pain points today’s e-commerce companies face. And by redefining the backbone of global e-commerce, Swap is positioning itself as an indispensable partner for brands seeking to expand internationally.
This funding news comes at a time when brands are in dire need of a platform-level partner that can bring cross-border, inventory, returns, and AI-powered insights under one login. And as global trade becomes more complex with shifting geopolitical factors, tariffs, and evolving regulations, Swap will solidify itself as the leading solution for e-commerce brands seeking a consolidated, integrated platform that streamlines fragmented operations and centralizes data for brands.
KEY QUOTES:
“From the beginning, we’ve set out to create a new category that is a platform-level solution across all of a brand’s operations. This funding cements us as the only e-commerce operating system that can enable inventory solutions, cross-border growth, returns management, and shipping and logistics in a way genuinely tailored to a brand’s needs.”
- Sam Atkinson, Co-Founder & CEO of Swap
“We have been impressed by Swap’s product focus and velocity. As cross-border commerce becomes increasingly complex, we have seen Swap emerge as a valuable partner for direct-to-consumer brands by unifying fragmented global e-commerce operations into a cohesive platform. We believe the company is well positioned to be a leading software enabler of global e-commerce and are excited to support them on this journey.”
- Seth Pierrepont, General Partner at ICONIQ Growth
