Synamedia announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who served as CEO for the past six years, will transition to Executive Chairman.
Segre will continue providing strategic guidance and supporting Synamedia’s long-term growth agenda. The leadership transition comes as the company enters its next phase following the divestiture of its Video Network business.
With a sharper strategic focus and streamlined operating model, Synamedia is accelerating its mission to help operators and media companies attract, engage, and monetize audiences through video experiences. The company provides technology across streaming, advertising, monetization, security, and audience engagement.
Gerstl has played a central role in shaping and executing Synamedia’s strategy for its next phase. The company said he has helped drive improvements in innovation, execution, and customer outcomes.
Under Gerstl’s leadership, Synamedia has gained momentum through customer wins with BFBS, MTN, Mileto, Partner Communications, and YES. The company also recently launched GO Shorts and the award-winning Senza Ignite.
Synamedia helps operators and media companies create, deliver, and monetize next-generation video experiences across mobile and big screens. The company is headquartered in the U.K.
KEY QUOTES:
“We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video. With the simplification of our business model and strong momentum across the company, now is the right time to transition leadership to the person best positioned to accelerate our growth. Tzvi understands our customers because he spends time with them, our technology because he’s helped shape it, and our business because he has been instrumental in its success. The Board and I are confident there is no better person to lead Synamedia into its next chapter. I look forward to continuing to support Tzvi and the leadership team as Executive Chairman.”
Paul Segre, Executive Chairman of Synamedia
“The media industry is navigating profound change as audiences increasingly expect video experiences that are personalised, mobile, and available everywhere. At the same time, operators and media companies need to grow audiences, create new revenue streams, and reduce complexity. That is exactly where Synamedia can make a real difference. The future of video will be shaped by those who can attract audiences, monetise effectively, and simplify operations. Synamedia brings together streaming, advertising, monetisation, security, and audience engagement to help customers achieve those outcomes. I am proud to lead one of the most talented teams in the industry and excited about the value we can create with our customers and partners as we enter Synamedia’s next chapter.”
Dr. Tzvi Gerstl, CEO of Synamedia
