- Pakistan-based B2B e-commerce company Tajir announced it has raised $1.8 million in funding
Tajir is a B2B e-commerce company used by convenience stores in the neighborhood that announced it raised a $1.8 million funding round from several institutional and angel investors. Founded in 2018 by Babar Khan and Ismail Khan, Tajir is backed by Y Combinator.
This round of funding was reported at first by TechCrunch and confirmed to Pakistan Today by Ali Mukhtar, managing partner at Fatima Gobi Ventures. Some of the company’s other investors also include Pioneer Fund (created by Y Combinator alumni), GoldenGate Ventures, Karavan, VentureSouq, and several angel investors.
What does Tajir do? Tajir is focused on fixing the problem associated with fragmented retail stores in Pakistan. Most of the retail in Pakistan flows through small family-owned convenience stores and those businesses struggle with buying inventory. Plus the store owners spend hours of time every week dealing with hundreds of suppliers. Often times, the suppliers provide incorrect and uncertain deliveries. This causes stores to overpay for inventory and they fail to get stock when it is most needed thus causing lower incomes.
“In essence, Tajir connects these small convenience stores directly to FMCGs and wholesalers and distributors. It is a better platform of distribution for FMCGs and a better and transparent platform for small stores allowing better price discovery, selection of products and timely deliveries,” explained Ali Mukhtar via Pakistan Today.
